Revenue was 10.0% higher than $4.74bn during the 2021 calendar year and on par with the record amount posted in 2006.
Land-based casino revenue accounted for $2.79bn of the total, up 9.0% on 2021 with slots revenue rising 9.0% to $2.04bn and table games revenue increasing 9.1% to $741.7m.
Operating in collaboration with a locally licensed partner, the brand went live earlier this week and has been customised to offer localised betting options to players in the country.
Mexican consumers can wager on events such as the 2023 Mexico Open, MLB Mèxico, Copa Libertadores, Copa Sudamericana, Recopa Sudamericana and Formula 1 motor racing.
The tender, which was awarded after a 15-month bidding process, will allow EveryMatrix to provide the services under its online brand TippmixPro.
The bidding process involved more than 25 bidders.
The process will allow EveryMatrix to integrate its OddsMatrix sportsbook platform and data feeds into Szerencsejáték’s offerings.
EveryMatrix will also provide its turnkey software solution, which will span across player account management, virtual sports and bonusing among other elements.
The deal comes just weeks after the Hungarian government officially regulated sports betting on 1 January 2023.
“Since 2016 we have made significant inroads in the lottery sector and now work with some of the biggest organisations in the world, powering and servicing their digital offerings to millions of their customers,” said Stian Hornsletten, chief commercial officer at EveryMatrix.
“Winning SZRT ahead of many of our competitors yet again underlines the quality of our technology solutions, services, and expertise across multiple elements, from sportsbook and player account management to bonusing, payments and affiliate management.
“We are delighted to be working in partnership with SZRT and look forward to supporting them in their digital journey this year and beyond.”
Zoltán Horváth, sports betting director at Szerencsejáték, said: “We are very pleased to have agreed terms with EveryMatrix following a thorough and highly competitive tender process and we’re confident we have selected an ideal partner.
“We have ambitious plans to extend and enhance our sports betting offering at a time of market regulation to create the ultimate entertainment experience for Hungarian players, and we firmly believe we will achieve this through this partnership.”
Altenar struck up a partnership with PalmsBet to power the operator’s activities in countries around the world, with a core focus on Bulgaria.
The provider will also work with PalmsBet in Kenya, having launched in the country late last year, as well as in Peru, where the operator plans to go live in April.
As part of the deal, PalmsBet will have access to Altenar’s sports betting and virtual sports offering to expand its current range of more than 20,000 sporting events.
Altenar is licensed across a total of 13 markets, having secured approval from the Great Britain Gambling Commission and Malta Gaming Authority.
“This deal with PalmsBet is truly exciting given that Bulgaria is a market full of potential in terms of sports betting and incredibly exciting demographics,” Altrenar commercial account manager George Mavridis said.
“Having gone live Kenya with PalmsBet, the move to the Balkan region for us opens many doors and there is definitely scope to move into new markets in the future.”
Harris has worked in financial executive leadership roles for over 20 years, most recently as executive vice president, chief financial officer and treasurer of MIB.
Prior to this, she was CFO of UMUC Ventures and also held the same role at Bullis School and BondFactor.
Under the arrangement, the operator and the brewery will develop a new ‘Tipico Sports Deck’ in the Rhinegeist Taproom, offering a special experience to sports fans in Cincinnati.
Due for completion early this year, the Tipico Sports Deck will feature nine televisions for watching sporting events, as well as a series of sports-themed activations and deck-style seating for visitors.
The online sportsbook operator has entered into a partnership with Boxxer, the boxing company promoting the fight.
As the official odds partner, Bet365 branding will be visible across all pre-promotion and media activity including press conferences, open workouts and weigh-ins. The company’s logo will also have 360-degree advertising on the ring corners, ropes and toblerones at the event.
There will also be Bet365 branding on the venue’s screens, banners and boards.
Bet365 will be featured heavily on Boxxer’s social and digital content, with the operator providing exclusive in-play optimisations to the boxing promoter.
A spokesperson for Bet365 said: “Live on Sky Sports and brought to you by our partners at Boxxer, we’re thrilled to be part of this huge night of British boxing.
“It’s going to be an explosive night on January 21st, and Bet365 has you covered with a huge selection of pre-fight markets. Once the bell rings, our industry-leading in-play product will take centre stage, with live odds and bet boosts throughout.”
The bout between the two British boxers will be hosted at AO Arena in Manchester, with the main ring walks expected to start at 10.15pm GMT. Broadcasting of the fight is shared between Sky Sports Box Office in the UK and DAZN for US viewers.
Bet365 and Boxxer previously in April 2022 signed a partnership extension providing similar advertising coverage to the deal agreement for the Chris Eubank Jr and Liam Smith fight.
This deal expired at the end of 2022, but the two companies continue to work together on Boxxer’s showcase events.
House Bill 1380 would seek to regulate legal online poker in the Empire State, and has been referred to racing and wagering committee to review.
The proposed bill would amend New York’s racing, pari-mutuel wagering and breeding law by adding a new section that would redefine online Texas Hold’em and Omaha Hold’em poker, “as well as any other poker game that the commission determines is the material equivalent of either of those” as games of skill rather than luck – therefore legalising the games.
The bill’s logic is similar to the March 2022 New York Court of Appeals ruling that found fantasy sports to be considered a game of skill rather than a game of chance.
The DeepCI affiliate traffic dashboard, updated monthly, shows the total casino and sports betting traffic and the highest positioned operator brands in every global market tracked by the platform, as well as the top affiliate sites in every regulated and grey territory.*
The data is accompanied by commentary from DeepCI on significant changes in the numbers and the factors driving these.
DeepCI.com’s founder, longstanding affiliate Riaan de Jager (pictured), said that he was “extremely excited” about the potential market exposure the partnership would provide. “Our in-depth data on affiliate websites and competitive igaming brand intelligence are unique and we look forward to sharing our monthly market insights on the iGB Affiliate platform.”
iGB Affiliate’s head of content Stephen Carter said that Deep Ci’s client base acquired since launch proved the value of the intelligence and data produced for operator programmes by its platform. “We are delighted to be the exclusive outlet for these business-critical monthly updates for the igaming affiliate sector.”
Riaan de Jager will also be drawing on DeepCI data for a Learn session on Day 1 of iGB Affiliate London to challenge some widespread misconceptions around affiliate marketing. You can find out more information and register here.
The geolocation specialist’s managing director of gaming says Ohio’s sports betting launch was one of the biggest market openings in the US to date.
Over the New Year weekend alone, GeoComply recorded more than 11.3 million geolocation transactions, and Slader says around 1.2 million accounts were set up in the first week of activity.
This episode also marks the World Series of Politics’ debut on Spotify! You can also listen on Apple Podcasts, and directly from this page.
There’s also a wider range of betting options than ever before, with 1,000 kiosks rolled out across Ohio, and it’s going to be interesting to see how this works in tandem with a widespread mobile offering. If it keeps up its early pace the Ohio sports betting framework could become a blueprint for other states.
Lawmakers elsewhere are launching renewed pushes for legal betting, with a flurry of bills filed across the US. There are three already in Missouri, so could it be fifth session lucky for sports betting backers there?
Macau’s casinos. There are no Covid restrictions – for first time since February 2020 – new concessions have been awarded, and visitors are flocking back. But with moving money now significantly harder, will the return of visitors be enough to restore Macau to the pinnacle of the industry?
And there are yet more twists in Brazil, where former president Jair Bolsonaro’s failure to ratify sports betting regulations has been followed by civil unrest earlier this month. Does this mean the prospects for gaming expansion are more distant than ever?
