Gaming Realms content live in Connecticut

Five games from the Gaming Realms portfolio have gone live, with plans for another nine to be released shortly. Games that have been released or will be soon include some of the studio’s most played titles such as Lucky Larry’s Lobstermania Slingo, Blackjack X-Change and Slingo Gems.

“The USA is a significant growth market for us, and we are delighted that our content is now live in Connecticut, which is their fourth largest iGaming state,” said Gaming Realms executive chairman Michael Buckley. “We have a number of new operator launches in the pipeline, and we expect to continue the expansion of our popular Slingo content on a global basis.”

Multi-state strategy

In June, the Connecticut Department of Consumer Protection issued Gaming Realms with an online gaming service provider licence, enabling the company to supply its content offerings to licensed operators in the state.

“The company’s strategy to sign multi-state deals and direct integration agreements with some of the largest operators in the US has also put us in a stronger position for our Slingo content to go live in a shorter time frame and to capitalise on market growth as more states look to regulate igaming,” said Buckley at the time.

“The company’s expansion outside of North America is progressing as expected, and our Slingo games have recently gone live in Italy with Lottomatica, which is that country’s largest operator.”

In September, Gaming Realms reported £8.5m (€9.6m/$9.7m) revenue in H1 2022, an increase of 9.8% year-on-year.

Bet365 to launch new products through expanded Genius deal

Under the deal, Genius Sports will provide Bet365 with its exclusive portfolio of official data rights to a range of leading sporting events such as football’s English Premier League, the National Football League (NFL) and Nascar.

In addition, as the official data partner to the Mid-American Conference, Genius will provide Bet365 with the only official data feed for betting on National Collegiate Athletic Association (NCAA) sports. 

The deal will also cover a new range of betting products powered by AI-driven tracking technology from Second Spectrum.

“Expanding our partnership with Bet365, the largest sports betting brand in the world, demonstrates our commitment to delivering the most innovative and compelling products for our customers,” Genius Sports chief executive Mark Locke said. 

“Across thousands of events a year, including top-tier competitions such as the Premier League and NFL, we will provide Bet365 with the highest quality content and first-of-its-kind betting experience to power immersive and real-time betting markets for millions of customers worldwide.”

Caesars secures marketing partnership with Hollywood star Vince Vaughn

Under the agreement, Vaughn will become the official face of Caesars’ igaming and casino platforms and appear in a series of marketing campaigns, promotions, and social media content.

Taking on the character ‘Prince Vaughn’, the actor’s first campaign appearance will be in ‘Full Caesar’, which will also feature comedian JB Smoove and former NFL stars Peyton and Eli Manning.

Vaughn will also highlight the Caesars Sportsbook & Casino app’s integration with Caesars Rewards, focusing on how players can accumulate rewards points when playing online and at the operator’s land-based casinos.

The partnership builds upon the previous relationship between Caesars and Vaughn through his affiliation with the World Series of Poker (WSOP).

“Working with Caesars is special for me,” Vaughn said. “With my long history of love for Las Vegas and gaming, I am excited to be part of the royal family with Caesar and Cleo.”

Caesars Digital chief marketing officer Sharon Otterman added: “Vince Vaughn is the ideal Prince of our icasino brand. Prince Vaughn represents the entertainment and experience that our customers have with our app.”

Caesars Sportsbook & Casino is currently live in 27 states and North American jurisdiction, 19 of which are mobile and five of which offer online gambling.

Lottery.com director exits after weeks in role

Klechtchev notified the board of his resignation on 19 October, which was effective immediately. He had been appointed to the role in September. Lottery.com said his resignation was “not the result of any disagreement with the company on any matter relating to the registrant’s operations, policies or practices”.

McGahan was appointed on 19 October. However, this is subject to background checks, which must take place before 28 October.

McGahan founded the UK charity Mask Our Heroes in response to the need for personal protective equipment during the Covid-19 pandemic. The charity procured and shipped masks to the UK.

Before this, McGahan founded – and later sold – Harley Davidson dealer Magic Automative Group.

Strained few weeks

October has been a tumultuous month for Lottery.com’s board. At the beginning of the month, it announced that it had appointed Klechtchev and Amer Rustom as directors and Sohail S Quraeshi as CEO.

This was because Nasdaq handed Lottery.com a deadline of 5 October to fill any remaining seats, in order to comply with regulations about the number of independent directors present on its board.

The deadline was given after Lottery.com failed to file its quarterly report for the period ending 30 June, which resulted in a warning from Nasdaq.

Edward Moffly was appointed to the role of interim chief financial officer last week.

Kindred expands in US with Unibet tribal launch in Washington

Under the deal, which will run for six years and include a five-year right to extend, Kindred and Swinomish will launch a co-branded Unibet and Swinomish retail sportsbook at the land-based casino.

Online betting is currently not legal in Washington, with the exception of mobile-on-property betting while at land-based casinos.

The launch is subject to licensure and regulatory approvals and would mark the seventh US state in which Unibet is offering sports betting.

“We are very excited to expand our footprint in the US, and to do so together with the Swinomish tribe,” Kindred senior vice president for North America, Manuel Stan, said. “The opening of a Sportsbook Lounge at the Swinomish Casino and Lodge will allow us to offer best in class sports betting experience.”

Kindred added that it would continue to invest in further expanding its US operations where market conditions support a “sustainable” business model. Operating conditions have been difficult for many of the non-leading brands in the US, with FuboTV recently opting to close down its sportsbook operation.

Unibet is also active in Arizona, Indiana, Iowa, New Jersey, Pennsylvania and Virginia, as well as Ontario in Canada.

BetMakers to acquire Punting Form

Under the agreement, BetMakers will pay an initial $3.0m, with a potential further $17.0m due in earn-out payments over the next three years dependent on operational, revenue and profitability targets.

Punting Form uses proprietary IP and artificial intelligence to create sectional times and benchmarks for horse racing, which are used for time-based ratings systems. Professional wagering syndicates, betting operators, content creators and form analysts use the service. 

BetMakers said the purchase will further strengthen its position as a provider of B2B data and technology services for horse racing and form part of its Global Betting Services division.

The group also said that Punting Form’s services and data will be deployed across all its operating divisions, with an immediate focus on Managed Trading Services to allow for pricing improvements across its ratings engine. 

In addition, BetMakers said Punting Form will expand its current service offering to include sectional time ratings for North American and other global jurisdictions including New Zealand, UK and Ireland and additional racing formats such as greyhounds and harness racing.

“Sectional times are at the forefront of any ratings system and required by any serious ratings engine,” BetMakers chief executive Todd Buckingham said. “The synergies across our business are exceptional with both internal use and our external client base benefiting greatly from this acquisition. 

“The team at Punting Form are very experienced in delivering B2B wagering solutions and we excited to have them onboard at BetMakers.”

Interwetten and Novomatic’s Admiral receive German online slots licences

This makes them the eleventh and twelfth operators licensed to offer online slots games to German customers.

The operators join other recent licensees such as Tipico and Rootz.

Novomtic already had a licence to operate in Germany under its Novoonline brand. The country’s first licensee, meaanwhile, was Mernov, which was a joint venture between Merkur and Novomatic, though it since changes to a new ownership structure.

Interwetten will operate under two domains, interwetten.de and lasmegas.de. Admiral – which is part of Novomatic – will operate under slots.admiralbet.de.

Both operators are already licensed for sports betting.

The online slots market in Germany was introduced as part of the Fourth State Treaty on gambling – the GlüNeuRStv – in July 2021.

Online slots boost German gambling tax revenue to €596.1m in Q3

The total German gambling tax take was up by 15.5% year-on-year.

Of this total, €123.2m came from online slots. This was up drastically from Q3 of 2021, when operators paid only €32.7m in taxes during the first quarter under Germany’s new Fourth State Treaty on Gambling.

As part of the new regime, online slot operators must pay 5.3% of stakes in taxes, which has been a major source of controversy.

Only a small number of operators were licensed to offer online slots in Germany in Q3, but a transition period is in place which means that operators will not face enforcement action as long as they keep to the rules of the State Treaty and pay gambling taxes.

Online poker tax income was €8.0m, slightly more than double the total from a year earlier. Like slots, online poker is also subject to a 5.3% tax on stakes, and – with no licensees yet – the entire tax bill was paid by operators under the transitional regime.

Sports betting tax income was €53.4m, down by 47.8%. Sports betting stakes are taxed at 5.0%.

The drop was mainly due to the fact that the states of Hesse, Schleswig-Holstein, Bremen Berlin and Brandenburg all reported negative tax income.

Lottery continued to make up the majority of revenue, at €409.5m, up 8.4% year-on-year.

Totalisator taxes came to €1.8m, while other racing tax income was €191,000.

Tax revenue was highest in Nordrhein-Westfalen, Germany’s most populous state, at €138.3m. This included €19.5m from online slots and €24.7m from online betting.

While Nordrhein-Westfalen had the highest tax take from every major vertical, Schleswig-Holstein – the one state in which online casino was regulated before 2021 – was close behind in online slot income, with €18.8m.

For the year to date, gambling and lottery tax income was €1.96bn, up 20.0% year-on-year.

GambleAware-backed study flags “poor and inconsistent” safer gambling signposting

The study was conducted by Bournemouth University and formed part of its Responsible Gambling Projects, presenting the results of four separate studies.

The first was an initial scoping review to map the extent and diversity of peer reviewed academic research into online gambling, including safer gambling practices. There was also a narrative review of transparency and a systematic review of transparency in safer gambling. Finally, the studies included a content analysis of transparency present in UK gambling operator websites.

Core findings from the study included that although all the websites displayed the legally required age warnings, and icons and links to safer gambling organisations, there were some concerns as to how this information was shown.

Researchers flagged that due to the way that sites are designed for mobile versus desktop browsers, information can be harder to find on mobile browsers. It was also noted safer gambling information was most often presented using text and icons, rather than images or video.

Many websites were also found to be using text or icons to link to either dedicated safer gambling pages or external sources of information, though some had icons without links. 

Safer gambling webpages were generally designed as separate from the main site and provided what researchers said was a “positive” experience for users, but signposting to these pages was often “quite poor and inconsistent”.

In addition, it was noted that most of the operators looked at in the study did not provide Covid-related information to players.

As such, the research team presented a series of recommendations to improve accessibility for consumers in the future. This included a recommendation that operators collaborate with each other, safer gambling organisations and academia to reduce harm.

By doing this, researchers said operators could use a wider range of data to promote safer gambling and minimise harm, bringing together industry, academics and behaviour change experts to create safer gambling information and tools.

This collaboration, researchers said, would also support long-term studies to build evidence for the effectiveness of interventions; help provide information accurately and responsibly; deliver information about games that is targeted at common misunderstandings; and offer safer gambling information in an accessible manner.

The study added that by working together, this would allow for further research into the relationship between gaming and gambling, including whether involvement in gaming is correlated with later problem gambling.

The research team also put forward recommendations to improve transparency, including ensuring safer gambling links and icons on gambling websites are clear and prominent, with icons having clear, obvious, working links to safer gambling information.

It was also recommended that operators ensure content is not relegated to the bottom of webpages, and the text should be the same size as the rest of the web content, as well as that mobile versions of website carry safer gambling content at the top of the page, and that consumers be signposted to a variety of external sites and groups and organisations.

In addition, the report noted that safer gambling content is often presented in a way that is “boring, text-heavy and hard to engage with”. As such, it was recommended that operators instead use videos and image, make the information consistent with the look and feel of the rest of the website, an consider personalising information using web tracking data.

The report added that further research is required to understand how players engage with gambling sites, especially in relation to safety, and that existing research has methodological limitations.

Researchers suggested eye-tracking as a technique, saying this has potential to help address these questions. This, the report said, provides a non-intrusive tool to assess the usability of websites, and could help to understand how users engage with safer gambling information on websites, and help improve the usability and accessibility of that information.

“This report makes some important recommendations for gambling operators to place greater focus and importance on safer gambling messages on their websites and ensure people are aware of the risks,” GambleAware chief executive Zoë Osmond said.

“This research serves as further proof that we need to see the gambling white paper published as soon as possible to avoid further gambling harm.”

Rodino exits Codere Online board

Rodino was one of four directors appointed by Codere Newco and had served as co-chief executive of the business since it merged with special purpose acquisition company DD3 Acquisition Corp II in November last year.

He was also chief strategy and corporate affairs officer for the business.

Upon completing the merger, Codere Online, which spun off of the wider Codere Group, became the first Latin America-facing online gambling operator to go public.

Rodino will be replaced by Borja Fernández, pending formal appointment by shareholders at the next general shareholder meeting.

Fernández has worked as a director across multiple boards and different sectors for over 17 years, while he has also spent time in private equity, structured finance and capital markets, including as a chief financial officer.

He is currently managing partner for Ahorro Corporación Financiera in Spain, where he leads the business’s private equity and corporate investment banking (CIB) practices.

The resignation and subsequent hire come after Codere Online last month said significant growth in Mexico helped it achieve acceleration in net gaming revenue during the second quarter of 2022.

The group posted total revenue of €27.4m during the three months to 30 June 2022, which was up 36% on Q2 2021.