Seven Star Digital acquires Moneta Communications

Financial terms of the deal were not disclosed, but Seven Star said that the acquisition will support its growth strategy of expanding its digital sports publishing content in “mature” gambling markets such as the UK.

Moneta is focused on publishing sports betting content for the UK, Irish and North American markets, operating both the Horseracing.net and Bettingodds.com websites

Horseracing.net publishes online content to help consumers find and bet on horse racing around the world, while Bettingodds.com publishes odds related content to help users find the best odds for all sports across markets including the UK, Africa and North America.

“I’m delighted to solidify our position in the UK market with the acquisition of Moneta Communications,” Seven Star chief executive Jack Lodge said. “The UK has been the foundation of Seven Star Digital’s success over the last five years and by bringing Moneta onboard, we can expand our UK presence, particularly in the sports betting market. 

“I believe that the synergies we can achieve by sharing Seven Star Digital’s operational expertise will help drive the growth of Moneta Communications in a highly competitive market.”

Seven Star was itself acquired earlier this year by online gambling performance marketing business Thimba Media.

Acquired on a cash-free and debt-free basis, Ireland-based Thimba Media at the time said the purchase would consolidate its position in the UK, a market that it said will represent 20% of its total revenue in 2022.

The Seven Star network of assets also includes Topratedcasinos.co.uk, Topratedcasinos.ie, Compare.bet and Gamblingdeals.com.

PlayStudios to acquire casual game developer Branium for at least $70m

Through the deal, PlayStudios will add a number of popular casual games such as solitaire, sudoku and mahjong to its portfolio. The business added that the deal will more than double the number of average daily active users of its products.

The acquisition includes a $70m up-front cash payment, plus a further contingent consideration of undisclosed size, depending on the performance of Brainium between now and the end pf the year.

PlayStudios founder and chief executive Andrew Pascal said the deal would also diversify the business’s income streams as Brainium relies more on advertising revenue than the existing PlayStudios brands, which are more focused on in-app purchases.

“The acquisition of Brainium brings a suite of thoughtfully designed and highly engaging casual games to PlayStudios,” he said. “It also further diversifies our business by complementing our largely in-app-purchase-based revenue model with a meaningful amount of advertising revenue.”

“We look forward to welcoming the Brainium team and working together to fully leverage our combined strengths in order to put real-world rewards in the hands of significantly more players.”

Scott Willoughby, chief operating officer of Brainium Studios, said PlayStudios’ resources would help his business grow further.

“PlayStudios is the perfect home for Brainium as we enter this next phase of growth,” Willoughby said. “We look forward to joining their talented team, leveraging their vast strategic resources, and offering the unique playAWARDS platform to Brainum’s loyal player base.”

PlayStudios went public in June 2021, after agreeing a deal with special purpose acquisition company Acies Acquisition Corporation to list on the Nasdaq Stock Exchange.

Detroit casino revenue declines in September

Total revenue for the month amounted to $103.4m (£92.1m/€106.2m), which was 2.5% lower than $106.1m in August this year and also 6.3% down from $110.4m in September of 2021.

Slots and table games accounted for $100.8m of revenue in September, down 5.7% from $106.9m in the same month last year and also 3.5% lower than $104.4m in August of this year.

The remaining $2.6m in revenue came from qualified adjusted gross receipts (QAGR) from retail sports betting at the casinos, a 24.9% decline on $3.5m in September 2021, but 56.3% higher than $1.7m in August.

It was also noted that sports betting handle for the month reached $18.5m, down 42.8% on last year but 69.1% up from $11.0m in August 2022.

The MGM casino remained the market leader with 48% share of the Detroit market, ahead of MotorCity on 31% and the Hollywood Casino at Greektown on 21%.

MGM’s revenue comprised $48.4m in slots and table games revenue and $1.0m in QAGR from sports betting. MotorCity posted $31.3m in slots and table games revenue and $833,534 in sports wagering QAGR, and Hollywood Casino $21.1m worth of slots and table games revenue, plus $768,912 in sports betting QAGR.

In terms of taxes, the three casinos paid $8.2m in gaming taxes to the State of Michigan and $12.5m in wagering taxes and development agreement payments to the City of Detroit during September.

The venues also paid $98,257 in retail sports betting gaming taxes paid to the State of Michigan, in addition to $120,091 to the City of Detroit in retail sports betting taxes.

Soft2Bet names Clark as new head of sportsbook

In his new role, Clark will lead Soft2Bet’s sports strategy and also oversee the ongoing roll-out of its technology-based solutions and sports content in regions around the world.

‍Clark joins Soft2Bet having previously spent four years as head of sportsbook for William Hill International, a role in which he helped drive sports betting growth across the bookmaker’s global operations.

“I am delighted to join Soft2Bet and build on the already impressive growth of the sportsbook vertical,” Clark said. “It’s an exciting opportunity to work with some innovative sportsbook brands in a range of different markets

Soft2Bet chief executive Uri Poliavich added: “We believe this appointment will further strengthen our sports department and expand the Group’s reach in numerous emerging markets. We are excited for Ed to join the group and are looking forward to a successful collaboration.”

‍The appointment comes after Soft2Bet earlier this month also named Yoel Zuckerberg, formerly of Aspire Global, as its new chief product officer.

Zuckerberg joined Soft2Bet having most recently served as vice-president of product at Aspire Global, following a spell as head of product for the developer.

Philadelphia 76ers extend partnership with Greenwood Gaming

Through this multi-year partnership, Greenwood subsidiaries Parx Casino and BetParx will become the official banner partners of the team. Parx Casino will also continue its relationship as the team’s official local casino, and BetParx as the official winning partner.

“BetParx has been an incredible partner of the Philadelphia 76ers as they truly understand the passion and energy of our fan base,” said 76ers chief revenue officer Katie O’Reilly.

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Good riddance to the SPAC boom

It’s clear by now that SPACs have run out of road.

For those not familiar, a special purpose acquisition company or SPAC is a company which is created and floated on the stock exchange in order to acquire a private business to create a listing for them. The entities are sometimes known as “blank-cheque” companies since often the business is formed without a specific target in mind.

The practice boomed in 2020 as savings piled and investors looked for new investments. An abbreviated list of gaming SPACs include DraftKings listing in a three-way merger between SPAC Diamond Eagle Acquisition Corp and SBTech; Super Group’s business combination deal with Sports Entertainment Acquisition Corp and Genius Sports listing with dMY Technology Group Inc II.

However, the practice increasingly looks like something of a fad as SPAC after SPAC fails to get over the line or else ends up backing dubious businesses.

Notable recent failures in gaming include Gary Cohn’s failed effort to take lottery operator Allwyn Entertainment public through Cohn-Robbins Holding Corp, as well as Playtech and Caliente’s joint venture Caliente Interactive’s failed listing through Tekkorp Digital – both of which failed just in the last few weeks.

Target poor environment

But failing to acquire is not the worst outcome that befall a SPAC. In March, there were more than 600 SPACs looking for private companies to acquire. That dwindled to around 450 by September according to analysis by Bloomberg Law, but that’s still a large number of blank-cheque companies seeking targets.

This less-than-target-rich environment has meant that the SPACs often have to look far afield from their founders’ initial areas of expertise to find suitable targets. Trident Acquisitions Corp, the SPAC that got Lottery.com listed on Nasdaq, started out life hunting for oil and gas businesses to acquire.

Lottery.com has become infamous for the circumstances of its ignoble collapse – a story which involves accounting errors, inability to make payroll, threats of delisting, a mysterious and controversial investor, as well as a board in open civil war – but even before the most dramatic events became widely known the company was well on its way to becoming a penny stock.

From the business’s peak share price value of $15.70 on 5 November not long after the Trident deal closed in October, the stock quickly collapsed to $5.55 by 3 December. Barring a brief resurgence to $6.67 at the end of the month, the stock price has steadily dwindled to zero – currently trading for $0.25 a share, leaving the business the target of multiple class action lawsuits as investors seek restitution.

Different rules

So why do SPACs rocket, then crash and burn?

One reason might be the different rules that apply to SPACs vs other listing methods such as IPOs. For example, SPACs had less stringent rules around forward-looking statements than more old school listing methods – with many taking advantage of the rules to give more optimistic accounts of the future than they would otherwise.

A study published in the Harvard Law Forum on Corporate Governance reported that 65% of SPACs fail to meet their revenue projections. Gaming SPACs haven’t been immune, with Super Group among the post-SPAC businesses that adjusted earnings targets downwards soon after going public.

That’s why in July 2021 the Financial Conduct Authority (FCA) imposed tougher rules on SPACs to ensure investors were protected. Central to this, and the SPAC framework generally is a “redemption” rule which ensures that investors can withdraw their money at any point before the deal is completed. This, more than any other reason, is why SPACs are failing now.

The redemption option

In short, too many investors are now taking advantage of that option.

“If you walk to a SPAC promoter, so the CEO of a SPAC, the first question everyone asks now is, ‘How’s your relationship with your investors and what redemption level are you looking at?’” says Partis Solutions partner and M&A expert Paul Richardson.

“The redemption is what is killing SPACs. When people raised SPACs two years ago there wasn’t much to do with your money.”

Richardson argues that the decline of SPACs in gaming reflects both macro-economic forces and trends within gaming itself.

“That whole world has changed – and from a gaming perspective as well, the valuations have dropped to the floor, the DraftKings bubble has well and truly popped, there’s massive contagion – and now all the investors are saying ‘whatever the case, I don’t care, I want my money back, I want to put my money into something where I know it won’t get any worse if it’s going to crash in value.’”

This has created an environment in which, as Richardson states, “There’s a lot of SPACs out there which are, not dead, but certainly not alive.”

The upshot

2020 was, for obvious reasons, a wacky time for investment and finance. A heady mix of government stimulus, loose monetary policy and decline in demand created a situation where there was plenty of money to invest, but nowhere for it to go.

That was true across the economy as a whole, but all of this aligned almost perfectly with the opening up of major new betting and gaming markets, especially in the US. Gambling businesses seemed to be especially likely to SPAC, as investor excitement around these companies perfectly aligned with the boom in blank-cheque companies.

More than just a listing method, SPACs were a craze, and gaming SPACs perhaps an even bigger one, with investors desperate to get in on the shiny new thing. Yes, some SPAC listings were perfectly reasonable business transactions, but stories of SPACs acquiring dubious and untested businesses, only for them to rocket then crash in value once the core business model was exposed as being unworkable are common.

The environment depended on each SPAC and target business soaring in value to keep buyers enthusiastic about the next one over the hill. When some newly listed entities began to run out of steam, the whole sector felt the effects.

In March, when the SEC floated new rules to align SPAC rules on forward looking statements with IPOs, dissenting commissioner Hester Peirce stated that the new regulation “seems designed to stop SPACs in their tracks.” But if requiring more transparency for investors would kneecap the sector, maybe they should be stopped in their tracks.

Still though, the decline of SPACs as a listing method will have implications for industry. The other common listing method, the initial public offering (IPO) may mean that it is in practice harder for some businesses to list. As Richardson says “It’s cheaper and quicker to do a deal with a SPAC still than it is to do a straight IPO.”

This means that investment could take a hit, even as interest rates rise and in a world with much less VC money sloshing round the sector than there was a year ago. SPACs are both a cause and a symptom of wider forces in investment – but when market conditions eventually improve, gaming investors should remain wary of SPACs.

Esports Entertainment Group at mercy of creditor with $2.6m left on hand

After making a splash with a wave of acquisitions – including Bethard and Argyll Entertainment- the business struggled financially during 2021. In May, the business warned that it may not be able to continue as a going concern after defaulting on some convertible notes issued last year, which had a principal value of $35m (£31.2m/€35.9m).

Now, the business and the holder of these notes must work out the course of action following the default. 

Esports Entertainment Group and the notesholder had agreed that, in the event of default, EEG could be made to redeem the full value of the notes in cash or in shares at market value. However, the notesholder may not hold more than 4.99% of Esports Entertainment Group, and the default agreement includes a “floor price” of $2.18, effectively the minimum price at which  the notes can be converted to shares in the event of default to ensure this.

If Esports Entertainment Group’s share price dips below the floor, it must make a “make-whole” payment to the notesholder in cash to make up for the value it would otherwise not receive. Currently, the business trades at $0.12 per share.

The business calculated that the fair value of the make-whole provision would be $9.4m. However, it noted that a “strict application of the formula” to calculate the make-whole provision could lead to the group being required to pay $180m instead.

“If the holder required us to redeem in cash any or all of the new note, it would have a material adverse effect on our business and financial condition,” the group said.

Esports Entertainment Group currently has only $2.6m in cash on hand.

Full-year results

The announcement comes after the group reported $58.4m in revenue for the year ended 30 June. Of this total, $53.1m came from its betting brands, with the other $5.2m from its esports events and arenas.

However, with operating expenses of $147.7m, Esports Entertainment Group’s operating loss came to $89.4m.
Adding further non-operating losses – including $9.4m for the notes – the business was left with a net loss of $102.3m. This was almost four times the amount it lost in 2020-21.

Record online customer activity and FX push revenue up 2% at Entain in Q3

In a trading update published today (13 October), Entain revealed growth across both its online and retail operations for the three months through to 30 September.

While actual revenue was up, it was flat on a constant currency basis.

Online revenue was up 1% year-on-year, with both internet sports betting and online casino revenue having increased 1%. Entain also noted a 1% rise in online sports wagers during the period.

Turning to retail, revenue was up by 10%, while sports wagers were 4% higher. Entain said these increases were despite a reduction in the average number of shops it operated across the UK, Ireland, Italy and Belgium during the quarter, with the total down from 4,513 in Q3 of 2021 to 4,274 this year.

The group also highlighted the performance of its BetMGM joint venture with MGM Resorts International, which operates across retail and online. Here, net gaming revenue for Q3 was up 90% year-on-year at just over $400m (£361m/€412m).

Entain said BetMGM holds a 23% market share in the US states where it operates, with this area of the business on track to post more than $1.3bn in revenue for the full financial year.

“Our business continues to perform well with good underlying momentum across the group, including in BetMGM,” Entain chief executive Jette Nygaard-Andersen said. “This illustrates the effectiveness of our growth strategy, the unique capabilities of the Entain platform, and the underlying strength of our diversified global business. 

“I am delighted that we have welcomed even more customers to our brands across the world. This is a testament to our relentless focus on the customer, as well as the quality of our products, content and talented people.

“In the US, BetMGM continues to be the clear leader in the igaming market, and the successful start to the NFL season also highlights the strength of our growing US sports betting offer.”

Entain full-year projections

In terms of the wider group, Entain said it expects “healthy” momentum into the year end and forecasted year-on-year growth within its online business for the full year. 

It also said group earnings before interest, tax, depreciation and amortisation will likely be in line with previous guidance of £925m to £975m, which would represent growth of between 5% and 10% on the previous year.

In addition, Entain said it expects to be licensed and operating in the Netherlands by the end of the current year. Entain halted all operations in the country last September, ahead of the launch of its regulated market in order to seek a licence to offer online gambling legally.

Entain in June this year acquired Netherlands operator BetCity for an initial consideration of €300m and a deferred contingent consideration of up to €550m, opening a route to the market.

“We have healthy momentum across the business and look forward to a strong finish to the year which includes the World Cup,” Nygaard-Andersen added. “Looking ahead, we remain vigilant of the economic backdrop. However, our diversified revenue base and robust business model enable us to remain confident in our ability to deliver on our growth and sustainability strategy.”

The final tool in a challenging market

Compared to most of the brands that have already received a licence, Rootz stands out.

Of the first ten brands to receive a licence, seven of them were affiliated with land-based giant the Gauselmann Group. Novomatic was also connected to several of the early licensees. Throw in Kling Automaten-owned Jokerstar and retail betting giants such as Tipwin and Tipico and the list is dominated by brands that had a physical presence on the ground in Germany.

Is this a disadvantage for Rootz? On the contrary, Reussenzehn says that being an online casino specialist in a market where similar licensed businesses are lacking could represent an opportunity.

“Of course, it’s a bit different because most of the casinos licensed so far besides us have a very big past with their land-based casinos and are obviously very well known in Germany,” he says. “On the other hand, I also see it as an opportunity for us, because we offer the player a better and different gaming experience through our many years of experience in the field of online slot games and the best platform in the market, and we are now also bringing it to Germany.”

The last weapon

So why work to get a licence now? In many markets, the advantages of receiving a licence are self-evident. But Germany continues to offer a transitional regime, in which operators will not face enforcement action as long as they keep to the rules of the country’s Fourth State Treaty on Gambling.

The process to receive a licence certainly wasn’t simple.

“To be honest, it was a very long process and completely new for us,” Rootz country manager for Germany and Austria Nico Reussenzehn says. “The requirements of the new State Treaty are very high. The very close cooperation with our law firm in Germany and the very good exchange with the authority made the process of getting a licence much easier for us. 

“My main task was to coordinate the internal processes in close cooperation with our compliance team and to find an answer or solution for all questions asked by the authority.”

Reussenzehn says the big advantage is in the ability of a licensed business to market its products.

“I would like to take this opportunity to point out how important advertising for licensed providers will be in the future,” Reussenzehn says. “This is an important tool against the black market casinos. Only this way can we draw attention to licensed products and fight the migration of players to the black market.

“Having an official licence in one of the largest online casino markets in Europe and complying with the requirements of the German Gaming Authority helps us to promote our product and signals to our customers that they are using a safe and reliable product that focuses on their protection.”

Product disadvantages

Marketing is one of the only tools that a licensed business has to fight the black market, especially given that those in the regulated sector know they face a huge disadvantage in what they can offer. 

A 5.3% turnover tax on online slots has been a major challenge for the industry. Given the high-RTP nature of slots as a product, the tax rate doesn’t simply mean that operators can expect to take in less revenue from the product. Instead, they are forced to rethink how they can make the product work.

“The new taxation has a massive impact since 5.3% of all stakes in Germany have to be paid to the state,” Reussenzehn says. “In other European countries, the percentage looks similar, but it’s the percentage of revenue. Here, the actual turnover is taxed. 

“The high tax burden forces us to significantly lower the RTP value of our online slots in order to continue to operate effectively our costs. This is a clear competitive disadvantage compared to the black market casinos that offer the full range of games with better RTP values.”

And, of course, the strict rules in Germany go beyond just the tax rate. Among the most notable other rules is a €1,000 deposit cap, that applies across all operators, rather than on a per-site basis.

“In addition to the high tax, the cross-provider deposit limit of €1000, the 5-second rule and the betting limit of a maximum of €1 per spin altogether have a big impact on the gaming experience and the profitability. 

“We are faced with the problem of having to comply with the strict requirements of the new State Treaty and at the same time having to compete with online casinos operating on the black market. They operate under completely different conditions.”

Nygaard-Andersen: Interest rates won’t stop Entain from acquiring

Nygaard-Andersen spoke on an earnings call after Entain published a third-quarter earnings update. Revenue was up 2% year-on-year for the group, thanks to both record customer numbers and a favourable impact from currency movements.

When asked whether the new macroeconomic environment and high interest rates would make acquisitions difficult due to the costs of borrowing money, Nygaard-Andersen said that this was not necessarily the case.

“We of course remain vigilant and very prudent,” she said. “But the health of the business remains good. We still have a strong pipeline on M&A and we have opportunities that we will continue to pursue.”

The results came after a busy period of acquiring for the business, with Nygaard-Anderson noting the business agreed nine acquisitions in the past 18 months, including those of Unikrn, BetCity and SuperSport.

Instead, she noted that the high interest rates might even push down competing bids from more levered companies, which might make deals even more attractive to Entain.

“While interest rates are high, in the current environment, it might even open up new doors for us – new opportunities where we can buy while others might want to pull back.”

Chief financial officer Rob Wood echoed this sentiment. He said that while high interest rates are never ideal for acquisitions, there are a number of possible opportunities that would be extremely advantageous even if the cost of borrowing is high.

“The returns that we generally get through M&A are extremely compelling because of synergies,” he said. “So while rising interest rates are unhelpful to the model, they just make a deal slightly less attractive than they would have already been.

“The other important part is that our balance sheet is healthy. We still are forecast to end the year at three times levered. So there is the capacity and the desire to continue on with M&A”

Nygaard-Andersen added that listed companies might be particularly interesting targets as the share prices of most public businesses have declined of late.

“Prices are where they are,” she said. “Publicly traded companies have gone down a bit and that could open up opportunities. Private companies might still want a certain return, though. But it does open opportunities for us as other companies might be holding back.

“We’re looking at companies on their own merits, and it has to be the right company, the right price, the right terms.”

Wood, meanwhile, compared potential acquisitions with using cash for share buybacks instead. Citing Entain’s August acquisition of Croatian operator SuperSport, he said that acquisitions have been a prudent strategy from a purely economic perspective, without even looking at the strategic advantages.

“We asked, ‘Should we be looking at SuperSport or should we be exploring share buyback?’” he said. “And there’s two questions: what’s best for the business strategically and what’s best for the business economically? On the economic perspective, the acquisition was better. And obviously strategically, it was better to make the deal and expand into Central and Eastern Europe.”

Gambling Act review impact

Elsewhere, Nygaard-Anderson and Wood discussed the business’ UK online performance, where revenue had declined 15% in H1 due to a combination of affordability measures and lower spending as customers were hit by inflation.

Revenue was down slightly year-on-year, though against a lower comparative as H1 of 2021 included high online revenue due to retail lockdowns.

“It was still flat, but only marginally so,” Wood said of the Q3 performance. “The difference, of course, is moving away from lapping lockdowns in the prior year.

“Really it’s two things. One is ongoing implementation of measures around affordability. And then there is some impact on the consumer from the macro environment.”

The business’ performance in the UK may be impacted further by the Gambling Act review. While the business has put in place a number of affordability measures in anticipation of the review, Nygaard-Andersen declined to say whether she believed the full impact of the review was already priced in.

“We will basically have to see what comes out,” she said. “But for the last – almost two years now – the Gambling Commission have become much more clearer on their guidance.

“They’ve put in place a number of changes on affordability through 2021 and 2022, but what happens in the white paper, we’ll have to see.”

However, she did note that since Liz Truss became Prime Minister last month, the new government’s statements about the gambling sector were largely positive.

“The new government’s comments have been very pro-industry,” she said. “Very much about having freedom of choice, not having nanny-state regulations in place. So that’s all been positive.”