New PM Truss names Michelle Donelan as Culture Secretary

Donelan was appointed yesterday (6 September), joining Truss’ newly established cabinet.

Donelan replaces Nadine Dorries, who stepped down yesterday after serving as Culture Secretary since September 2021.

In her new role Donelan will be tasked with leading the government’s review into the 2005 Gambling Act.

Although there have been numerous delays, a white paper outlining how the government will tackle industry reform is expected to be released in the “coming weeks”.

The most recent delay occurred after outgoing Prime Minister Boris Johnson announced his resignation in July.

Previously, Donelan held the role of Secretary of State for Education from 5 July to 7 July 2022 and Minister of State for Higher and Further Education from 15 September 2021 to 5 July 2022.

Today Michael Dugher, chief executive of the Betting and Gaming Council, congratulated Donelan on her new role, adding that the body wished to continue working closely with the DCMS.

“On behalf of the 119,000 people whose jobs are supported by our members – from the high street to hospitality, from tourism to tech – I’d like to congratulate Michelle Donelan on her new role as Secretary of State for DCMS,” said Dugher.

“We have been working extremely closely with the DCMS over many years to help the government find the right balance in the Gambling Review, so that we continue to drive big changes and higher standards on safer gambling to better protect the most vulnerable, whilst at the same time ensuring that the millions of people who enjoy an occasional flutter perfectly safely and responsibly have the freedom to do so.”

SIS appoints Michalek to drive UK and European growth

Based in Poland, Michalek joins SIS after a six-and-a-half-year spell with Enterctive, where he was most recently country sales manager for Malta after previously serving as sales coach and reactivation sales agent. 

Michalek also spent time working for online gambling brands LV Bet and Betcris.

“Starting a new role at any company can be a challenge, but my industry background means that in joining such a well-established supplier at the head of its field, I’m confident that I’m going to have all the tools at my disposal to achieve this,” Michalek said.

“Having such a comprehensive product offering, including market-leading Live Racing and rapidly growing numbers and competitive gaming products, means that I believe SIS will continue to maintain its impressive trajectory.”

SIS head of sales for the UK and Europe, Helen Ridley, added: “Bartlomiej joins us at an ideal time to enhance the increased delivery of our wide range of 24/7 betting content to our partners, including the recently launched CS:GO Competitive Gaming product which we believe will resonate with bettors in the UK and Europe.

“Making our market-leading, 24/7 solutions available to an ever-growing customer base requires safe, experienced hands and I have no doubt that Bart is the right person to achieve this.”

The addition of Michalek to the SIS team follows a series of appointments in recent months including Brenda Strickland as regulatory and business affairs manager and Sean Beirne as US commercial manager, both within its SIS Content Services Inc US-facing subsidiary.

Other recent appointments include Adam Conway as head of competitive gaming and Aiden Tracey as head of racing trading, while Julian Wheeler was named chief technology officer.

In addition, Joe Andrews was promoted to head of sales for AfricaAngel Calderon moved into the role of head of sales for Latin America and Iberia, and Helen Ridley a similar role within the UK and European team.

IGT scores expanded content agreement with SKS365

The multi-year agreement will see SKS365’s Planetwin365 online casino leverage IGT’s PlayDigital remote game server (RGS) to augment the operator’s content library with games from IGT’s Playcasino portfolio.

Over the next two months, Planetwin365 plans to add 30 IGT Playcasino games. The content will include slots themes and video poker, as well as licensed brands.

“IGT PlayDigital’s broad portfolio of entertaining PlayCasino titles, paired with the company’s extensive knowledge of the Italian gaming market will ensure Planetwin365 casino players have access to world-class content,” said SKS365 chief commercial officer Troy Cox.

“Our partnership with IGT PlayDigital includes monthly PlayCasino game releases and promotions that will help strengthen and grow the overall Planetwin365 casino brand.”

IGT’s president of igaming, Gil Rotem, added: “IGT PlayDigital’s multi-year agreement with SKS365 Group, one of the largest operators in the market, combines two powerhouse gaming companies with deep roots in Italy to deliver market-attuned themes to Planetwin365 casino players.”

“By incorporating IGT’s high-functioning RGS, Planetwin365 casino can offer an optimal player experience with some of the industry’s top-performing games such as IGT’s Temple of Fire, Pharaoh’s Fortune and Scarab. We look forward to expanding our PlayCasino footprint and continuing to provide best-in-class solutions to Italian players.”

The news comes after IGT’s €160m (£137.9m/ $158.6m) acquisition of iSoftBet, which saw the supplier expand its PlayDigital content library to approximately 225 games.  

Gaming and digital growth have been bright spots for IGT in 2022.

Hard Rock continues sportsbook roll-out with Indiana and Tennessee launches

Players in both states can download the Hard Rock Sportsbook mobile app and place bets on a wide range of sports and events.

Hard Rock already had a land-based sports betting presence in Indiana with its Hard Rock Casino Northern Indiana, where it opened a new retail sportsbook facility in May of this year.

The launch of the sportsbook in Tennessee marked Hard Rock’s entrance to the state’s gambling market, though the operator does run three Hard Rock Cafés across the state, while its new Hard Rock Bristol Casino is located over the state line in Virginia.

“We are excited to offer the legendary Hard Rock experience to our mobile sports betting players throughout Indiana and Tennessee,” Hard Rock Digital chief executive and executive managing director Marlon Goldstein said.

“The successful debut of the Mystery Wheel is the latest example of the unique interactive experiences that can only be found at Hard Rock Sportsbook as well as our commitment to building the most entertaining app in the market.”

The Hard Rock Sportsbook also serves players online in New Jersey and Iowa through the Hard Rock Sports & Casino NJ and the Hard Rock Sportsbook Iowa apps, respectively.

Bet365 goes live in Colorado with Century Casinos

Under the 10-year arrangement, Bet365 will offer online and mobile sports wagering to players in Colorado via one of Century’s master licences.

Century holds master licences for both its Central City and Cripple Creek land-based casino properties. These licences allow holders to work with a retail or online sportsbook, or a licensee that offers both.

The partnership was first announced in May 2020, with the launch subject to Bet365 securing the relevant regulatory approvals to launch in the state.

The agreement also includes a minimum annual revenue guarantee and a percentage share of net gaming revenue payable to Century each year, with an advance fee, in each year of the agreement.

The launch comes after this week it was revealed that consumer spending on sports betting in Colorado fell for the fourth consecutive month in July, though the state did report an increase in revenue.

Handle in July amounted to $258.4m, the lowest monthly total of the calendar year so far, and also 17.5% lower than $313.2m in June. However, the July total was 42.5% higher than $181.3m in the same month last year.

Some $256.4m was spent betting on sports online, while the remaining $2.0m was wagered at retail sportsbooks across the state.

In terms of gross gaming revenue, this reached $20.8m, which was 205.9% higher than the $6.8m reported in June this year and also 32.5% higher than $15.7m in July 2021.

LiveScore receives £50m investment from Ringier

The investment brings the valuation of LiveScore’s gaming and media business to £500m.

LiveScore said the capital will be be used to expand the business on a global scale.

LiveScore Group consists of three brands – LiveScore, LiveScore Bet and Virgin Bet – across sports media and gaming verticals.

Recently, Ringier created its own dedicated sports media division, called the Ringier Sports Media Group.

LiveScore Group CEO Sam Sadi hailed the investment as a “significant step forward”.

“This is a hugely significant day for LiveScore Group, as we take a significant step forward following a £50m strategic investment from Ringier which values our business at £500m,” said Sadi.

“Ringier, with its sports media group, is the perfect partner as we look to accelerate our expansion into Central and Eastern European territories, given their outstanding expertise, assets and relationships.”

After the investment has concluded, Stilian Shishkov, senior partner of Ringier’s Sports Media Group, will join LiveScore’s supervisory board.

Shishkov is also the CEO and founder of Ringier’s Sportal Media Group in Bulgaria.

Ringier CEO Marc Walder added: “From delivering real-time sports scores and free-to-air live streams to millions of global users, to offering the most innovative and trusted sportsbook betting opportunities, LiveScore Group has demonstrated it is already a true industry leader and will be a fantastic business partner for Ringier.”

“Together, we aim to enhance and increase the enjoyment of sport through innovative products, and immersive experiences under the operational lead of the Ringier sports media group. With LiveScore Group’s support we will better understand the way people feel about sport and what it means to them. Our vision is to fuel the fans’ passion for sport.”

In 2021, LiveScore signed a partnership with footballer Cristiano Ronaldo, appointing him as the company’s brand ambassador.

KSA chairman urges Dutch government to introduce gambling spending limits

Speaking today (7 September) at conference of the European Association for the Study of Gambling (EASG), Jansen said tighter limits imposed by the government would help to control gambling behaviour 

Jansen added that the duty of care of operators should go further than simply applying a limit, saying this should not be an excuse to “sit back” until a customer has reached their deposit or loss limit. 

He referenced recent research by the KSA that suggested the Netherlands does not go as far as other regulated markets in Europe to protect players from gambling harm. 

Jansen gave the example that other countries have laws requiring consumers to set deposit limits, while in the Netherlands, these remain optional for the player.

“I increasingly wonder whether we offer sufficient protection and safety to players with the current interpretation of the duty of care,” Jansen said. “I see that the behaviour of gambling providers still leaves a lot to be desired. 

“Tightening up the duty of care is therefore not an unnecessary luxury and we can learn from other countries, but the ultimate choice lies with the legislator.”

Jansen’s comments come after the KSA this week issued a cease-and-desist order to LCS Limited for illegally offering online gambling in the country without the relevant licence.

The operator was found to have offered online games of chance to consumers in the Netherlands via its Sons of Slots brand.

Should LCS fail to comply with the order, the KSA said the operator could be issued with a penalty of €55,000 per week, up to a maximum penalty of €165,000.

Maryland opens mobile sports betting applications

The application period opened yesterday (6 September) and will end at 5pm on 21 October. The application fee for mobile licenses is $500,000.

SWARC approved a number of draft regulations for mobile sports betting in July. The following month, on August 26, the regulations were published in the Maryland Register.

Read the full story on iGB North America.

Donelan has been an industry critic – what’s her next move?

At last, the months long limbo that has paralysed British government since the resignation of Boris Johnson has come to an end.

Newly appointed PM Liz Truss dominated the latter half of the race, and while her victory was closer than some had predicted, she ultimately proved more successful with the party membership.

And to the victor belongs the spoils – with the gears and cogs of UK policy-making now in her hands, the reshuffle has already thrown up the latest cast of characters who will act as the UK’s leaders in the battles to come. The cabinet is more diverse, and leans further right than Johnson’s.

Leading the DCMS will be Michelle Donelan – previously known for her two-day stint as Education secretary in the dying days of Johnson’s premiership, making her the shortest serving cabinet official in parliamentary history.

Since entering parliament in the 2015 in-take, Donelan has faithfully positioned herself as a government loyalist, taking the whip and rarely rebelling. Now at long last, she is in leadership, in a position to give –  rather than take – orders.

The real Donelan

The new minister’s primary interest has been education, so there is relatively scant evidence of her views towards the gaming sector. However, she has twice commented on the matter in the parliamentary records, both times positioning herself as an industry critic. The comments were made on two occasions in 2018, where ministers associated with the department were questioned in parliament.

The first occasion was on 17 May 2018, when DCMS parliamentary under-secretary for sport and civil society, Tracy Crouch, announced that FOBT stake limits would be reduced to £2 from £100. In a response to the minister, Donelan criticised a perceived rise in gambling advertising.

“I strongly welcome this announcement, which addresses an issue that has destroyed far too many lives,” she said. “I appreciate that advertising is regulated, but we have all noticed the dramatic increase in gambling advertising online and on TV, preying on the vulnerable. What more can we do to address that?”

Crouch would go on to resign in November that year, after it was announced that the FOBT stake-limit legislation would be delayed until October 2019.

On 21 June 2018, Donelan criticised the steps that then-DCMS minister Matt Hancock‘s department had taken to reduce problem gambling in the UK.

“As the secretary of state knows, I am strongly supportive of the decision taken on FOBTs, but problem gambling is an issue in my constituency, especially among the vulnerable,” said Donelan.

“What more can the Department do to push gambling companies to better support addicts?”

The upshot

As DCMS minister, Donelan is among the most influential voices regarding the long-delayed Gambling Act review white paper, which will seek to point the way for future legislative reform. But there is ongoing uncertainty about both the content and the timing of the white paper.

While the white paper was initially due to be released this summer – and was delayed following the Johnson’s resignation – there is some expectation it might be further held up, perhaps until after Christmas.

Newly appointed Prime Minister Liz Truss will face a social and economic crisis as we move into the winter. Truss, in her first speech as prime minister, called for the country to “ride out the storm”, as the nation braces for energy shocks and uncertain economic conditions. It is widely presumed that this will be the government’s immediate focus – and gambling reform will once more be quietly tabled.

Minister for tech and the digital economy, Damian Collins, is the junior minister currently leading on gambling. Following the reshuffle, Collins remains in place as of 7 September. However, a DCMS spokesman refused to confirm whether the status quo would continue, saying that the ministerial leadership “will be reported in due course.”

What it all means in practice is uncertain. But the game has been set, and all that’s left is to play.

Swifty Global launches new sports betting and igaming site

Swifty Gaming will allow customers to place pre-event and in-play bets on all major sports events, as well as access more than 200 casino games.

The provider said it expects to onboard a number of premium clients following the launch, adding that the Swifty Gaming will help generate tens of millions in additional revenue during its first year of operation.

The launch comes after Swifty recently secured new gambling licences in both the UK and Curacao, allowing it to roll out a sports predictions app in the UK and a global digital wallet offering artificial intelligence and cryptocurrency and blockchain transactions.

In addition, Swifty in June announced it had agreed a deal to acquire UK online gambling operator Goldchip Limited. Goldchip has a portfolio of nearly 750 high net worth VIP clients including a number of celebrities and sports stars.

“After almost two years of painstaking and meticulous effort by our team, it is fantastic for shareholders, clients, and ourselves to finally see the business unfolding for all to see,” Swifty Global chief executive James Gibbons said.

“Having already posted our first profit in August, we are in great shape for exponential growth over the coming quarters and years, with our vision to be on a big board as soon as possible. We are also looking very forward to becoming fully reporting and executing our name change which will be instrumental for our next phase of growth.”