FDJ scores partnership with Paris-Saint-Germain

The three-year deal will run through to 2025 and designate both betting brands as premium partners of the team.

The two brands will benefit from visibility inside the club’s Parc des Princes home stadium as well as on the club’s websites and mobile apps.

ParionsSport en ligne will promote the odds for PSG matches and post exclusive content via social media, while ParionsSport point de vente will activate the partnership across France through its partner distributers, as well as offer bets on select matches from inside and around the stadium.

In addition, FDJ will roll out a campaign to promote both sporting integrity and responsible gambling, with the aim of preventing excessive and underage betting.

“FDJ is a major player in the sports betting industry, and we share their ambition to perform at the top level and are both highly committed to social responsibility,” PSG’s chief partnerships officer Marc Armstrong said.

“Together, we will treat our fans to ever more innovative experiences while ensuring that we promote ethical and responsible sports betting.”

FDJ sports betting unit chief executive Richard Courtois added: “This long-term partnership strengthens our position as a major stakeholder in sports betting in France and will enable us to share exclusive experiences with the club’s fans. 

“We will activate this partnership responsibly and enthusiastically in order to reach the whole PSG and betting community.”

The link-up comes as FDJ this week also announced it had entered exclusive negotiations with Aleda, a point-of-sale and payment provider, with intent to buy.

The operator said that the planned acquisition was part of the development strategy for FDJ’s payment and services business. FDJ also said that the acquisition would reinforce its commitment to merchants by helping them to manage their points of sale.

Creating a market for free-to-play betting

Leaning into its name, free-to-play sports betting software platform Inside The Pocket packages its product offering in one compact solution.

Founder and chief executive Hussain Naqi believes this approach offers something unique in the market, as well as providing a range of new content for its clients. 

“I would argue that we are distinctly different from the rest of the market, in that through a single integration, we open up an entire market of free-to-play content,” he says. “So we are distinctly different from a specific developer in that, through this one engagement in integration, you can open up an entire arena of products.” 

In turn, sports betting operators can integrate what Inside The Pocket offers, with the idea being that a game that does not require money helps to build loyalty among players. At the same time, Naqi cites the Inside the Pocket aggregator model as something that offers choices to operators for the products best suited to them.

“Therefore, you no longer have to make a binary decision among these various operators. You do a single integration and choose whatever you want.” 

He adds that Inside the Pocket’s mobile platform has performed particularly well in the US, a market with a preference for mobile-first gaming. Unlike in Europe where desktop remains popular, US sports betting has been dominated by apps – something Naqi says applies to free-to-play as well.

“The vast majority, at least in the regulated markets where we are in, are witnessing the most traction on mobile,” he says. “Whether that’s in North America or even in newer markets, like in Asia – these are primarily mobile-first markets. 

“Even when you look at the data for usage, by and large, you’re seeing over-indexing from a mobile perspective. So for us, serving that market is critical because we’re here to serve our customers and that’s exactly where their customers reside.” 

Alongside this, Naqi’s background as senior vice president of international development for National Football League (NFL) team the Jacksonville Jaguars feeds directly into Inside The Pocket’s. 

“My background is primarily on the marketing and the fan engagement side of things,” says Naqi. “And when you are in the NFL, there’s nothing more important than your fans and trying to figure out how best to entertain them, how to best to attract them and how best to retain them. That’s precisely what we’re looking to do at Inside The Pocket.” 

This experience supports one of Inside the Pocket’s most crucial points – customer acquisition, for itself and for its clients. 

“For me and what we’re up to at Inside The Pocket, and even on the [consumer brand] WonderWins side – we’re looking to engage with customers,” Naqi continues. “We’re really about customer acquisition and helping our clients and our customers acquire customers of their own.” 

The content question 

A platform must offer relevant, dynamic content to ensure customer engagement.

“It’s cliché now to say content is king, but I think there’s a reason why it’s cliché,” says Naqi. “There’s certain truism to that.” 

Free-to-play platforms such as Inside the Pocket must also be attentive to changes in the industry, Naqi continues, particularly when trying to appeal to a wide range of potential customers. 

“Irrespective of where you are, your taste is going to be different than mine, perhaps, or my taste is going to be different than yours. Your taste will determine the content that you consume. My taste will determine the content I consume.” 

Naqi also believes that using content inefficiently can ice out potential business. 

“If you’re not able to be nimble and not able to flex your content offering based on what you want, versus what I want, then one of us gets tuned out and that’s not good for business – whether it’s my business or my client’s business.” 

In terms of flexibility, he argues that the extent of the data, verification and content Inside The Pocket has on offer speaks for itself. Furthermore, he believes that the sports betting space in general requires a certain level of adaptability. 

“For us, we think about the space a lot more as an entire ecosystem which we specifically cultivate as a flexible and ever-evolving piece of content.” 

Following a $4m pre-Series A funding round earlier this year – which included investment from a range of businesses, including Rokker and WinSure Global – Inside The Pocket is working to better integrate itself into the mobile sports betting market. 

But ultimately, Naqi believes the business’ perspective on the market is what allows Inside the Pocket to be a truly individual product. 

“I think for us, we view this domain as fundamentally differently to probably some of the others in this space,” said Naqi. 

“If you look at us within the ecosystem, we’re not really competitive with anybody. We help operators grow their business and we help developers grow their business. For us, we want to make sure that we are helping everybody out and not ruffling too many feathers along the way.” 

PlayUp board looks into sale of business with new strategic review

The review will also consider potential strategic partnerships and other transactions.

PlayUp said that investment bank Innovation Capital LLC will act as the exclusive financial advisor for the review process.

The review was initiated by the PlayUp board of directors.

PlayUp also announced that it is close to launching its Betting, Entertainment and Sports Technology (BEST) platform in the US, and that it is close to completing the Gaming Labs International certification process.

The platform allows users to use a single app and wallet to make bets across the US and Australia.

PlayUp is currently live in a number of US states, including New Jersey and Colorado for sports betting.

At the beginning of the year, PlayUp received an investment of $35m (£29.5m/€34.9m) from cryptocurrency exchange group FTX.

PlayUp had been in talks to sell its Australian business to FTX for $450m – however, the deal collapsed.

PlayUp claimed that this was because its US chief executive, Dr Laila Mintas, violated her contract by contacting Sam Bankman-Fried, CEO of FTX, and telling him that PlayUp was “not clean” and had “systemic issues”.

In turn, PlayUp was granted a temporary restraining order against Mintas following these allegations.

However, that order was quashed less than one month later in January after a judge ruled PlayUp had not sufficiently proved its claims. Mintas had argued that the claims from PlayUp did not make sense, because – as a shareholder – she would have lost a large amount of money in making the FTX deal fall through.

Damian Collins becomes latest minister responsible for Gambling Act review

He will be the fourth minister to have led the review since it launched.

Collins taking charge of gambling policy was confirmed by a spokesperson for the DCMS, who said that the change will soon be updated on government websites.

The appointment comes at an uncertain time for the gaming industry; with the long-awaited Gambling Act review white paper due within weeks. Collins will take charge of this review, taking over from his predecessor Chris Philp who stepped down last week, though in his resignation statement Philp said the white paper had already been presented to the Prime Minister.

Philp had himself replaced John Whittingdale, who replaced Nigel Huddleston.

The document is expected to cover a comprehensive array of topics relating to the sector and point the way for future legislative reform that will seek to update the 2005 Gambling Act.

In addition, the recent resignation of Boris Johnson as prime minister of the United Kingdom and Northern Ireland, is another unpredictable variable in the future of the review. Johnson’s replacement as Conservative Party leader and prime minister may once again change the ministerial leadership or propose their own changes to the review.

Michael Dugher, chief executive of the industry advocate the Betting and Gaming Council (BGC), heralded the move in a tweet: “Many congratulations to @DamianCollins on his appointment as Minister at DCMS. Highly rated and respected, and thoroughly well-deserved. Someone who actually knows something about his brief too – whatever is the world coming to?!”

This friendly reception from industry contrasts with that of his predecessor Chris Philp, who as a backbench MP campaigned for stricter regulation of fixed-odds betting terminals (FOBTs), ahead of the 2018 decision to cut the maximum stake permitted on the machines. 

On the other hand, Whittingdale had also been seen as friendly to the sector.

Collins has been member of parliament for Folkestone and Hythe since the 2010 general election and chairs the joint committee on the draft online safety bill. From 2016-19 he also chaired the House of Commons DCSM select committee

He studied modern history at St Benet’s Hall at the University of Oxford and in 1995 was the president of the Oxford University Conservative Association.  

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Digitain names footballing icon Figo as brand ambassador

Under the agreement, Figo will work with Digitain on a range of marketing and promotional campaigns, raising awareness of its sportsbook products.

Figo played over 790 times at club level, turning out for Spanish La Liga team Barcelona and Real Madrid, Italian Serie A club Inter Milan and Sporting CP in his native Portugal, scoring over 137 goals in the process.

The former winger is also among the most-capped players for the Portuguese national side, scoring 32 times in 127 appearances.

Figo won four La Liga titles, four Serie A titles, one UEFA Cup Winners’ Cup and a UEFA Champions League title, as well as the 2000 Ballon d’Or.

“I’m excited to be part of this new partnership and I look forward to representing Digitain,” Figo said. “This is a long-standing and forward-thinking igaming company, dedicated to offering a broad variety of successful igaming solutions to partners all over the world.

Digitain Group founder Vardges Vardanyan added: “When it comes to the worldwide representation of a company with the latest sports betting solutions, that is Digitain, Figo – praised for his unequalled reputation, impressive background and winning attitude – is undoubtedly the perfect choice to symbolise our Sportsbook’s quality, innovation and effectiveness.”

Tennis umpires banned over match-fixing

Majd Affi, a green badge chair umpire, was banned for 20 years after being found guilty of 12 charges relating to events between 2017 and 2020. 

Mohamed Ghassen Snene, also a green badge chair umpire, and Abderahim Gharsallah, a white badge chair umpire, were both banned for seven years after being found guilty of four charges relating to an event in Tunisia in 2020.

The ITIA said the charges related to the umpires manipulating scores inputted into their electronic scoring devices, which did not reflect the actual scores on court.

The sanctions mean the three individuals will not be able to officiate at any tennis event authorised or sanctioned by any international tennis governing body or national association for the length of their bans.

Specific breaches of the Tennis Anti-Corruption Program (TACP) included section D.1.b of the 2020 TACP, whereby no covered person shall, directly or indirectly, facilitate any other person to wager on the outcome or any other aspect of any Event or any other tennis competition. 

The other breach that applied to all three cases was section D.1.d of the 2020 TACP, which states no covered person shall contrive the outcome, or any other aspect, of any event.

In addition, Affi was found guilty of breaching section D.2.c of the 2017 TACP, related to the failure of the reporting obligation by any covered person and a failure of duty regarding section F.2. 

Section F.2.b of the 2017 TACP, which Affi was also ruled to have breached, states covered personnel must cooperate fully with investigations, while they must not tamper with or destroy any evidence or other information related to any corruption offence.

Affi’s ban was backdated to the date of his provisional suspension and is effective from 6 November 2020 until 5 November 2040.

Snene’s ban was also backdated to his provisional suspension and will run from 6 November 2020 until 5 November 2027, as will Gharsallah’s seven-year ban.

The cases were heard by independent anti-corruption rearing officer Jane Mulcahy QC.

NY mobile sports betting handle and revenue slip to record low in June

The total amount wagered by consumers during the month was 16.7% down from $1.26bn in May, which was incidentally the previous lowest monthly handle in New York, and marked the third consecutive month of decline.

Gross gaming revenue from mobile sports betting also declined 34.1% month-on-month to $72.4m, also surpassing the previous record-low of $82.4m set in February.

Looking at individual operators, Flutter Entertainment-owned FanDuel Group remained the clear market leader with $39.6m in revenue from $472.9m in total bets.

DraftKings placed second with $16.4m in revenue off a handle of $270.2m, ahead of Caesars Sportsbook with revenue of $6.3m and a $156.4m handle. BetMGM also posted $6.3m in revenue, albeit with a lower handle of $92.4m.

Rush Street Interactive followed with $1.8m in revenue and $25.3m in player spending, then PointsBet followed with revenue of $1.7m and a $20.8m handle.

WynnBet took $6.9m in total bets and generated $292,551 in revenue, while Resorts World posted just $32,669 in revenue from $6.8m in wagers.

The latest monthly figures come after last month it was revealed that New York State Senator Joseph P. Addabbo, Jr was co-sponsoring a bill that would establish a new gambling harms body, the Problem Gambling Advisory Council.

The Council would advise the governor’s office as well as the legislature on issues arising from problem gambling and recommend ways to make prevention and treatment more accessible.

Curaçao to overhaul regime with new regulator, higher bars to entry

The island’s licensing regime was notable for its extremely liberal system and low barriers to entry with little scrutiny for operators, but the government intends to change this. 

Currently, only four businesses are licensed by the government. Each of these then offer out their own licences on their own terms, meaning that private entities rather than the government wielded most practical control of licensing.

This will be drastically changed under a new bill that has been approved by the Curaçao Council of Ministers, part of an overhaul of gambling regulation on the island.

A new system will be set up, with licences for both B2C operators and B2B suppliers issued by the Curaçao Gaming Authority (CGA), an independent body set up by the government.

Licences will come with fees, as the government attempts to increase its direct revenue from the gambling sector.

Mario Galea, the former Malta Gaming Authority chief executive who worked as a consultant on the process, said that B2C operators will be expected to pay a licence application fee of around €4,000, followed by a licence fee of around €12,000 per year and a €250 regulatory fee per month per URL.

In the short term, all existing sub-licensees will be “grandfathered” into the new system, with an opportunity to convert their sub-licence into a transitional licence that will last for 12 months. The government has already begun to register all existing sub-licensees, with only those who have registered eligible for conversion to a transitional licence.

The new licence will carry with it additional controls. As well as enhanced money laundering measures, licensees will also be required to have at least three employees hired in “key positions” working on the island.

Gibraltar, another popular point of supply for international operators, itself introduced a new Gambling Act this year focused on ensuring a stronger local presence for licensees, though it included less specifics of what a local presence would entail.

Finance Minister Javier Silvania told iGB that – after the transition period – some operators may be forced to exit, but that he has “no issue” with that.

In addition, Galea told iGB that the existence of a true licensing authority – with power to revoke licences if necessary – would mean much greater ability to enforce existing laws.

Besides having power over licensing and enforcement, the CGA may also enter into cooperation agreements with other regulators. These agreements often exist in Europe as an attempt to prevent operators targeting one jurisdiction from another, and Galea noted that they may eventually be used to take action against those that do business in certain locally regulated markets.

There will, however, be no specific rules that would directly limit operators’ ability to target specific markets, with Galea pointing out that final responsibility for that decision would ultimately rest with the operator.

However, he also said that Europe – where crackdowns on offshore operators have been strongest – was not currently the main market for most Curaçao-based licensees, and that the island was more of a gateway to the rest of the world, and Latin America in particular.

The new system came about due to a combination of influence from the Dutch government – as Curaçao is a constituent country of the Kingdom of the Netherlands – and work from the Curaçao government, which put a focus on changing the gambling regime upon the formation of Gilmar Pisas’ second government last year.

“I made up the team that drafted the bill, but Dutch civil servants have been reading along and providing advice,” Silvania said. “This is the added value of being part of the Kingdom of the Netherlands; it has more capacity and more expertise.”

In particular, the Dutch government had said it was concerned about Curaçao-based operators targeting regulated markets, including its own shores. Following media reports about the Curaçao sector in 2021, Sander Dekker, the Netherlands’ Minister for Legal Protection at the time, promised to parliament that there would be changes to how business was done in Curaçao.

Having been approved by the government, the bill will next go to a consultation stage before heading to the legislature.

“The Council of Ministers has now approved the bill which will be put before the advisory bodies, who can make adjustments, then put before Parliament and hopefully approved by the end of the year,” Silvania said.

Galea said that major changes to the bill at this point, though, will be “highly unlikely”.

Curaçao minister: Risk of market exits will not stop us raising standards

Speaking to iGB, Silvania explained the rationale and context behind Curaçao’s plans to drastically reform its gambling laws.

Among the changes will be the introduction of the Curaçao Gambling Authority (CGA), a body that will oversee licensing and enforcement.

The CGA will replace the current system, whereby four private entities hold master licences from the government, and offer sub-licences to operators with little to no government oversight.

Silvania noted that under the current system there had been a number of “shortcomings and challenges” and that the master licence system was “not an ideal situation”. 

“The new bill ensures the monitoring is under the control of the government,” he explained to iGB. “It is important for the government to know who has licences, because at this point it is not always clear who holds one.”

Mario Galea – the former Malta Gaming Authority chief executive who worked as a consultant on the process – said that the entire process was build around creating a more “responsible” framework.

In addition, Galea noted that under the current rules the government did not even know the number of existing licensees, though it estimated that it was between 500 and 900, with a total number of “skins” offered in the thousands.

The new licences will come with stricter rules in areas such as money laundering, fairness and having a local presence on the island, as opposed to the previous system which offered little scrutiny.

While existing operators will initially be grandfathered into the new system via 12-month transitional licences, things may change regarding the number of operators beyond that point. Silvania said that the exit of operators that found the new system unviable would be of no great loss to the island, because currently the government saw very little benefit from the presence of most.

“I have no issue at all with companies leaving Curaçao because at the current time Curaçao is not making much money from them,” he said. “It’s the master licensees that are making the most money; the government is hardly making any. If companies want to relocate that’s fine.

Silvania highlighted businesses with unfair terms or insufficient anti-money laundering safeguards as ones that would not be missed.

“The companies we want to remain are bona fide ones that comply with the rules, as we have to comply with the rules to prevent money laundering. If companies award a prize, that must ultimately be paid out – that’s the sort of company we want in Curaçao.”

Galea added that while some operators may exit, others that had avoided the island because of “connotations”, may find it now makes sense to set up there.

Galea, however, noted that even more important than new money laundering rules would be the fact that the CGA could easily enforce existing rules with powers such as licence revocations, whereas the current system clouded responsibility.

“The AML regulations are there already, but in essence up until now it has been the responsibility of others, which created a bit of a pass-the-buck situation,” he said. “Now, there’s going to be an actual authority. You have to report. 

“If you put up a speed camera, people are going to see it, but if you don’t receive a ticket, it doesn’t make any sense to have the speed camera. This has enforcement behind it, and that’s what’s going to change things.”

The reforms also come at a time when point-of-supply jurisdictions have faced increased scrutiny from international bodies for their anti-money laundering rules and practices. Last year, Malta appeared on the “grey list” of global AML body the Financial Action Task Force (FATF), meaning it faced “increased monitoring”. The country was ultimately removed from the list last month, but Gibraltar was added at the same time.

Galea noted that even more important than new money laundering rules would be the fact that the CGA could easily enforce existing rules with powers such as licence revocations. It was unclear where the power to revoke licences rested currently, he said.

In terms of a local presence, licensees must have at least three employees in “key positions” working in Curaçao. Silvania described this requirement as “essential” to him, and said that he would not back down against suggestions that the requirements be loosened.

“What is important for the government is for companies to establish themselves in Curaçao, even if it is not raising a lot of taxes,” Silvania said. “The point is when companies have substance in Curaçao it will benefit the economy.”

“What I don’t want is for companies to be established in Curaçao on paper, but add zero point zero to our funds,” he said.

Ultimately, Galea said that the introduction of a true licence issued by a government body would provide a sense of certainty and legitimacy to the market that he said should boost the value of businesses.

“The biggest change is that, just from the fact you have a licence in Curaçao, the value of your business will go up,” he said. “Right now the value of businesses in Curaçao is a very small multiple of their EBITDA, but once you have a proper licence in a proper jurisdiction, that’s going to change.”

The Dutch government played a role in influencing the reforms, as Curaçao is a constituent country of the Netherlands. In particular, some of this pressure dealt with the question of tackling operators that were based on the island but targeted Dutch customers.

However, Galea rejected the idea that targeting of the Netherlands was a widespread practice in Curaçao, noting that the most notable businesses forced to withdraw from the Dutch market last year had all been Malta-based.

The Dutch government tied Covid aid for the island to requirements to reform the sector, though Galea noted that when the Curaçao government began to draw up plans to implement a new system, it found that reform was beneficial to the island itself.

“The Dutch government said, ‘We’ll give you money if you do something about gaming’ and the Curaçao government said ‘Fine, we’ll do something,’” Galea said. “But they actually realised that if they do something, they’ll make more money even without the Dutch support.”