Month: January 2022

The newest member of the Big Bass family, Christmas Big Bass Bonanza, not only topped the Christmas charts (see below) but also made the podium on our main games chart.

Hedging their bets, Pragmatic Play had also launched Santa’s Wonderland this year, and whilst it performed well, it was only ever going to be a fishy Christmas. Two of their Christmas titles from previous years also made the main games chart.

Whilst not exactly a Christmas game as such, Arctic Enchantress from Microgaming performed well and the slightly broader, wintry theme gives it a chance at longevity through Jan/Feb. Book Of Gold: Double Hit is Playson’s latest spin off, yet it was the older “Double Chance” version that made the charts. The only other newcomer this month was Sahara Riches from Playtech.

Top 20 games by distribution

As for the charts with a Christmas-themed overlay, four major players – Pragmatic Play, Inspired Entertainment, NetEnt/RedTiger and the Microgaming family – divvied up the spoils. All of these studios launched new titles but importantly, rolled out those from previous years too, and with considerable success. It’s not just Mariah Carey, Slade and the Pogues whose bank stockings are stuffed via the back catalogue…

But to ensure variety (as per Valentine’s Day), we have limited our official Christmas chart to the top-performing title from each studio (max 1 per studio). Performance is based on game distribution across 1,200 operator sites.

Christmas Chart

Game (Studio)PositionChristmas Big Bass Bonanza (Pragmatic Play)1Jingle Spin (NetEnt)2Jingle Ways Megaways (Red Tiger)3Arctic Enchantress (Microgaming)4Big Christmas Present (Inspired Entertainment)5Plenty Of Presents (Just For The Win)6Santa’s Big Bash Megaways (Iron Dog Studio)7Santa Surprise (Playtech)8Very Merry Christmas (Eyecon)9Book Of Mrs Claus (Aurum Signature Studios)10Holly Jolly Penguins (Fortune Factory Studios)11Carol Of The Elves (Yggdrasil)12Christmas Tree (True Flip)13Buffalo Power Christmas (Playson)14Rudolph Gone Wild (SG Digital)15Let It Snow (Hacksaw Gaming)16Jingle Up (G)17Holiday Season (Play’n GO)18Jingle Bells (Tom Horn)19Taco Brothers Saving Christmas (ELK Studios)20

We monitored around 300 Christmas-themed slots this year and 65 of these were launched in the last couple of months. Some studios understandably cut corners by releasing ‘Xmas Editions’ of existing titles (Spinomenal released a whole suite of these). Meanwhile, those who launched a bespoke Christmas hit will no doubt be looking to amortise costs by dusting it off later this year and next…, like those baubles in the attic.

Focussing just on Christmas titles that were launched at the end of 2021, it’s good to see some variety in the lower half of our new Xmas release chart.

New Christmas Releases 2021

Game (Studio) launched in 2021PositionChristmas Big Bass Bonanza (Pragmatic Play)1Jingle Ways Megaways (Red Tiger)2Arctic Enchantress (Microgaming)3Big Christmas Present (Inspired Entertainment)4Plenty Of Presents (Just For The Win)5Santa’s Big Bash Megaways (Iron Dog Studio)6Book Of Mrs Claus (Aurum Signature Studios)7Buffalo Power Christmas (Playson)8Moon Princess Christmas Kingdom (Play’n GO)9Christmas In Papertown (G)10Stay Frosty (Betsoft Gaming)11Santa’s Stack (Relax Gaming)12Scrooge Megaways (iSoftBet)13Shake Shake Christmas (RubyPlay)14Christmas Reach (Evoplay)15Slingo Bells (Slingo Originals)16Alfredo’s Xmas (Espresso Games)17Wild Stocking (Stakelogic)18Diamond Link Mighty Santa (Greentube)19Santa’s World Wild Train (High 5 Games)20

On the deals front, Red Rake Gaming remains the top studio in terms of distribution deals.

Biggest studio dealmakers

Meanwhile, Groove Gaming and Slotegrator have been busily plugging in new content and so now share top aggregator spot with Salsa Technology.  

Biggest aggregator dealmakers

Wrapping up this month’s review is a nod to other game types: Real Christmas Roulette (Real Dealer Studios) launched this year and so too the first ever Christmas crash game by Gaming Corps. Ho Ho Hodl sees Santa launch his sleigh into the skies with rocket style cashout/crashout decisions in a countdown to Christmas.

Happy New Year to all!

* Please note these are live charts which update every month so please ensure the month of December is selected in the drop-downs to match the analysis

**Data on deals by month was collected from April 2020 onwards. Deal relationships between companies from all time are available on other charts. Note that only deals reported on company websites or in the gaming press are collated.

***The games chart here excludes live games and table games. Game rankings are determined by the number of game appearances on the casino homepages of more than 1,000 casino sites. To access many other charts including game rankings, live and table games, positions on subpages or to filter by operator type and size, ask for our demo from our partner, egamingmonitor.com, which covers 32,000 games, 1,200 suppliers and 1,000 operators.

With the deal, Caesars said it will “gain significant exposure” by gaining access to MSU sports assets such as TV signage during basketball games, appearances in broadcast and digital content and naming rights to a “premium seating area” in the MSU American football team’s Spartan Stadium.

In addition, a number of MSU-related hospitality assets and VIP experiences will be available through its loyalty programme.

As well as a direct payment for the exposure, Caesars will also provide MSU with “annual funds to support student-athlete responsible gaming education, student scholarships, as well as internship and professional development opportunities for MSU students pursuing a career in the sports industry”.

“Michigan State has a proud tradition of excellence and partnering with an internationally recognized brand in college athletics is a great opportunity for us,” Eric Hession, co-president of Caesars Digital, said. “The Spartan fan base and alumni network is passionate and well-established across the country.

“We look forward to building upon our connection with them while strengthening the legacy we hold in the state of Michigan and advancing scholarship opportunities through this partnership.”

This deal was facilitated by Playfly Sports, which owns the third-party multimedia rights to MSU sports.

“The rapidly expanding interest around gaming in the college space has pushed us to create strategic opportunities for our college properties that not only provide impactful gaming education resources but also significant opportunities to drive new sources of revenue,” said Christy Hedgpeth, president of Playfly Sports Properties. “Connecting Caesars’ iconic brand to MSU’s passionate community of students, fans and alumni is a perfect fit and another example of how partnerships like this are creating tremendous benefits for all parties involved.”

The deal is the latest between a betting operator and a college sports programme. PointsBet became the first operator to partner with a Power Five collegiate sports team after signing a deal with the University of Colorado Buffaloes in 2020.

Caesars then stepped into the space last year by partnering with Louisiana State University (LSU) Athletics, in a deal that Caesars described as the first involving a “perennial powerhouse” and the first deal involving a Southeastern Conference member.

PointsBet also became the first operator to partner with a programme in the Big Ten Conference – in which Michigan State also competes – when it agreed a multi-year deal with the University of Maryland.

The Michigan State Spartans have experienced success in both basketball, in which the team has won the men’s NCAA Tournament twice, and American football, in which it claims six national championships.

Measures to deal with unlicensed gambling – as well as match-fixing – were first laid out in a report by director general of the Swedish Chamber of Commerce Gunnar Larsson and the Ministry of Finance, which was published in October.

If implemented, the findings of the report would mean that all gambling available to players in Sweden would be subject to the country’s Gambling Act, meaning authorities could take action against any operator that does not block Swedish customers.

Currently, the Act states that online gambling that does not target Swedish audiences is not considered to be offered in Sweden.

Gustaf Hoffstedt, Secretary General of BOS, emphasised the need for “repressive measures” against unlicensed gambling in the country. However, he said there was also need for operators to receive the right support to “attract” customers to bet with licensed operators and that a good system should involve both.

Hoffstedt noted that the introduction of the new measures was definitely an improvement from the current status quo.

“As far as we know, not a single unlicensed gaming company with its representatives has been the subject of any court proceedings in Sweden,” he said.

“No house searches have taken place. And the established penalty scales for unlicensed gambling have not been used once.”

However, he said that instead of strong “attractive” measures, the country has made it difficult for licensed operators with factors such as an online casino deposit cap, implemented as part of a number of temporary pandemic measures.

“[The support was] there when the licensing system was introduced, but has time and time again been torn apart by the government and its authorities,” he stated.

“Examples of such destruction are the recurring pandemic restrictions and the reduction of the types of sports betting that are permitted for licensed companies.”

Sweden implemented a controversial deposit cap of SEK5,000 (£408/€489/$560) in June 2020, during the first novel coronavirus (Covid-19) lockdown. This was expected to last until the end of 2020. However, it was extended to November 14 2021, having previously been extended to May 2021.

Last week, the government of Sweden moved to reintroduce the deposit cap, with a slightly lower limit of SEK4,000. This is set to take effect in February.

Hoffstedt added, “This has created increased incentives for consumers to leave the Swedish licensed market in favor of the unlicensed, which has no deposit limits and offers more bonus programs.”

Hoffstedt further asserted the need for this support in promoting the country’s gambling market.

“Sweden will never be able to bring back the market shares that have been lost to the illegal gaming market unless something is also done about the conditions for the law-abiding licensed gambling companies.”

“BOS supports the proposals in the investigation, but at the same time points out that they will not be enough to achieve the set goals.”

The BOS response also focused on match-fixing, and how the option to allow sports institutions to impose bet prohibitions on individual matches would be more effective than division or sport-wide betting bans in fighting against unlicensed gambling.

“Such general prohibition provisions in practice hand over the betting market to unlicensed players whenever there is a demand for such betting,” added Hoffstedt.

Last week, Sweden’s gaming regulator Spelinspektionen expressed its support of the proposals, stating that it felt “generally positive” towards them.

Buhagiar is an investor and co-founder of igaming M&A advisory business RB Capital, a specialist M&A and investment brokerage in gaming, fintech and media.  In addition to this, Buhagiar is a regular iGB columnist.

In the role, he will provide Xace’s executive leadership team with oversight on venture strategic planning as Xace sets to expand its business services in 2022.

Since launching in 2020, Xace has become a specialist provider of banking services, offering IBAN and payment accounts to the gaming industry.

It has expanded rapidly over the past year, becoming notably popular among gaming companies that struggle to acquire traditional high street bank accounts by providing them with business payment accounts in multiple currencies.

David Hodkinson, Xace CEO, said: “I am thrilled to have someone of Julian’s calibre joining Xace. His deep knowledge of the gaming and fintech industry, combined with his intellectual capacity cannot be over-stated.

“I am certain that with Julian’s guidance we’ll be well-placed to achieve our ambitious goals for Xace in the coming months.”

Buhagiar added, “I am delighted to be joining Xace as their growth continues to strengthen. David and his team have quickly established Xace as the banking and payment services destination to an ever-increasing proportion of the gaming and finance industry. I am thrilled to be joining at such a vital stage of the company’s evolution.”

This comes after the company appointed Andria Evripidou as new chief banking officer (CBO) to oversee its banking operations and expansion plans late last year.

Tipico becomes a founding-level partner of the Columbus Crew as part of the deal. The deal also grants Tipico access to “marquee Crew assets” and various brand integrations at Lower.com field.

In addition, the partnership also includes various forms of digital content and programming for fans and bettors.

Pending receipt of licenses and approvals, Tipico intends to launch its sports betting platform in Ohio once the state legalizes and regulates the vertical. Ohio legalised sports betting after the two houses of the state legislature agreed on a version of a bill to do so last month.

Read the full story on iGB North America.

The Australian gaming business announced in a statement to the Australian Securities Exchange (ASX) that it had been notified by the Australian Transaction Reports and Analysis Centre (Austrac) of a wider scope for its enforcement investigation that commenced last June.

The government-run national financial intelligence agency last year raised allegations related to money laundering activities against a number of leading land-based casino operators in the country, including Star Entertainment, Crown Resorts and SkyCity Entertainment Group.

According to today’s (January 14) update from Star Entertainment, Austrac has advised that it has not made a decision regarding the appropriate regulatory response that it may apply to The Star, including whether or not enforcement action will be taken. Austrac has advised that it will request information and documents from The Star as part of its investigation.

Star Entertainment said in a statement: “The Star takes its anti-money laundering obligations very seriously and will fully co-operate with Austrac in relation to its requests for information and documents and the investigation.”

Star Entertainment owns and operates The Star Sydney, The Star Gold Coast and Treasury Brisbane. It has also acquired the Sheraton Grand Mirage on the Gold Coast in a joint venture, and is developing the Queen’s Wharf Brisbane project.

Star Entertainment said last June that the investigation into its operations was related to the Star Sydney property, with potential non-compliance related to concerns regarding ongoing customer due diligence, adopting and maintaining an AML/CTF program and compliance with such a program.

Austrac identified the issues in a compliance assessment conducted in September 2019, which focused on the casino’s management of customers identified as high risk and politically exposed persons over the periods 1 July 2015 to 30 June 2016 and 1 July 2018 to 30 June 2019.

Austrac, which monitors financial transactions in order to identify money laundering, organised crime, tax evasion, welfare fraud and terrorism financing, said the allegations against the gaming groups relate to “serious non-compliance” with the Australian Anti-Money Laundering and Counter-Terrorism Financing Act 2006 (AML/CTF Act) and the Anti-Money Laundering and Counter-Terrorism Financing Rules Instrument 2007 (AML/CTF Rules).

In September 2021, the New South Wales Independent Liquor and Gaming Authority announced an investigation into the Star Sydney after concerns were raised about its interactions with junkets and money laundering prevention measures.

In October, Star Entertainment rejected media reports suggesting it had ignored a report by KPMG over supposed failings at the business related to money laundering. A joint investigation from the Sydney Morning Herald, the Age and 60 Minutes alleged the group allowed suspected money laundering, organised crime, large-scale fraud and interference at its casinos for years, despite warnings its anti-money laundering controls were failing.

New South Wales is in the process of setting up an Independent Casino Commission (ICC) and implementing a series of legislative reforms aimed at preventing criminal activity related to casino operations in the wake of the Bergin Inquiry Report into Crown, which was released in February 2021.

Crown was deemed unsuitable to operate its casino at Barangaroo in central Sydney in February 2021, after an inquiry found evidence that its facilities and accounts were used for money laundering, in addition to engaging with junket operators with alleged connections to organised crime.

Ruiz joins Raw as its new chief technology officer (CTO). Ruiz has over ten years of industry experience, most recently as CTO of Videoslots where he helped to launch the operator in several regulated markets.

Ruiz also held the position of CTO with Native Sevilla and M-Bet Tanzania.

“I am super passionate about technology, gaming and product innovation and with RAW I get all my boxes checked,” said Ruiz.
“It’s such a great time to jump on board, with so much achieved already but still with everything in front of us. I look forward to building new technology, culture and a new team that’s going to disrupt the industry in the most spectacular way.”

Fagerlund has been appointed as Raw’s chief operating officer, which will see him manage Raw’s reliability and industry standards. He previously held the role of managing director of Malta at NetEnt, through the company’s acquisition by Evolution. Fagerlund was subsequently appointed as director of product innovation at Evolution.

He also held positions at GTech and Paf.

“I truly love the igaming industry for being so dynamic and ever changing but the one thing I feel is missing is true innovation,” said Fagerlund.

Raw was founded in March 2021 by Tom Wood, and recently debuted its new casino system SuperSlice.
“When I met Tom and he showed me the SuperSlice concept and the other stuff he is cooking up I felt like real innovation was here and something I wanted to be a part of. Tom explained this is what Raw is about, shaking things up, innovating, and truly avoiding the sea of sameness,” Fagerlund said.

Gone are the days of the wide-eyed, innovation-happy world immediately following PASPA’s downfall. Since that fateful 2018 day, the industry has expanded. Sports betting now enjoys a firm place in modern US culture. While the sheen of the newfangled gambling options may have worn off, sports betting still spurs sweeping change in every area it touches.

One such space: broadcasting. With more than two dozen sports betting markets now live in the US — many online, some with retail only — sportsbooks are seeping into other sports-adjacent arenas, including the media. The way fans consume sports is transforming thanks to the widespread influence of sports betting and its ongoing proliferation in the US.

Two companies on the front lines of this change — DraftKings and PointsBet — have formed lucrative media deals that aim to give sports bettors content that matches their interests.

A new ball game

“It’s about being authentic,” says PointsBet chief commercial officer Eric Foote. “It’s about having an experience for the viewer…that it just seems natural in the event. We’re educating the consumer about betting, but it’s not too much in your face.”

PointsBet’s partnership with Comcast’s NBC Universal is powering that approach to authentic sports betting content.

“We realized we needed a megaphone for our brand and an opportunity to build an acquisition funnel,” Foote says. “We have a product we believe in. We have the operations side down. We’re comfortable and confident in that side of our business. The NBC partnership was a perfect megaphone to start getting our message—and our product—out there.”

Funneling authentic content through a media pipeline helps bettors engage with the sports they love on a new level. It brings sports betting to the forefront in a way that’s never happened before.

Brian Angiolet, chief media officer at DraftKings, says: “More shows centered around sports betting are popping up, particularly on television, streaming, and podcast platforms. As the professional sports leagues embrace sports betting, so do media companies.”

The NFL, one of the biggest league holdouts, recently embraced sports betting in a big way, identifying three primary partners—Caesars, Draftkings, and FanDuel—plus four approved sportsbook operators: PointsBet, FOX Bet, BetMGM, and WynnBET. The league has already benefitted from new types of content, both betting-focused and betting-adjacent.

“Sports betting changes the viewing experience,” Angiolet continues. “And media companies are catching up to this more layered and nuanced consumption—for example, a complete blowout game can still hold the attention of bettors waiting to see if certain player props will hit.”

Angiolet believes the ongoing adoption of online sports betting will foster new opportunities to capture consumer demand.

“There are many fans who want to have more skin in the game, and sports broadcasting is catering to that with original sports wagering content,” he says.

Right place, right time

Leagues and media companies have been quick to embrace sports betting, for the most part. It’s a new revenue stream. It’s a new consumer engagement tool and an acquisition funnel.

But it’s also essential to meet sports bettors on their turf and avoid alienating any non-bettors. Chances are an odds overlay won’t scare away a non-betting audience. However, as sports betting terms make their way into the everyday vernacular, betting and broadcasting companies have to strike a balance and give fans the right content in the right place at the right time.

Brian Angiolet cites an all-star broadcast pairing that’s made recent waves in the NFL. “Alternate broadcast options provide a different way for sports fans to engage with watching sports,” he says. “Look at the success Peyton and Eli Manning have had with their Monday Night Football broadcast. It shows there is an appetite for different versions of broadcasting, particularly when it comes to sports betting.”

Angiolet notes that DraftKings has begun to expand into that area, citing the company’s 2020 deal with DISH, which allows subscribers to view broadcasts of leagues with the DraftKings app and initiate bets with their remote.

Alternate broadcasts are one easy avenue to sports betting integration in broadcasts of particular games or even leagues. But smaller integrations that don’t overwhelm a broadcast can work just as well.

“It can’t be too advanced,” says PointsBet’s Eric Foote. “It’s got to be simple. Take the NFL, for example. For Sunday Night Football, we’re focused on the spread of the game: who’s favored by how much and possibly some simple prop bets. We’re starting simple, not using all the fancy buzzwords in sports betting. We’re simplifying the integration of sports betting content for the new or casual bettor.”

“We’re only a few years into this journey in the US, so we’ve got to realize that and speak to the consumer that way,” he concludes.

Outside of the core broadcasts, such as an NFL game on FOX or The Masters on CBS, sports betting operators and media juggernauts are meeting fans via other channels. Namely, mobile devices.

The second-screen experience

Supplemental content can be a driving factor in engaging sports fans and bettors. For sports betting operators like PointsBet and DraftKings, this requires a strong trading team that can keep lines updated at a moment’s notice.

“There is various content that bettors want as they’re watching a sporting event,” says Brian Angiolet of DraftKings. “A majority of bettors will look at the betting line movement throughout the game. Additionally, the total points prop is popular as bettors who bet the over or under on total points are interested to see if they will hit. Bettors are typically most interested in keeping tabs on their individual wagers.”

Eric Foote of PointsBet pulls from the golf world for a prime example. The company put on a secondary betting-related broadcast on Peacock for the Phoenix Waste Management Open.

“We offered almost 1000 markets for just one golf event. Unheard of in the marketplace. And that goes to us having our own tech, doing our own trading, handling our own risk management, and more.”

Because bettors use their second screens to track lines and odds, operators have to think and act swiftly.

“You need a lot of bet types for variety, something to build into the narrative,” says Foote. And you have to be able to turn on a dime, depending on the action and the flow of the game. You can create new lines live in real-time, reacting to the progress of a match, a game, or a tournament.”

Simply put: sports betting companies and their relationships with media present a complex, multi-faceted puzzle, and stakeholders are starting to put the pieces together and see the big picture. Alternate broadcasts, second-screen experiences, and meeting bettors on their turf make for a perfect storm of content creation potential.

Forging partnerships to last

“This continues to be a walk, jog, run approach, “ says Eric Foote of PointsBet. “I think we’re in the jogging phase now. We’re very optimistic, but we also know we need to follow the proper guidelines set forth by the leagues and media partners.”

The “jog” phase, as Foote puts it, means there’s still a long way to go. But PointsBet’s NBC deal goes beyond a simple logo or asset share.

“They’re looking to go above and beyond the agreement,” Foote says of NBC. “Whether that’s helping form a lobbying standpoint, helping us cut commercial deals with leagues, or working on joint talent deals.”

That above and beyond extends to ambassador deals, too, such as PointsBet’s agreements with Drew Brees and Sarah Perlman.

DraftKings’ Brian Angiolet says media deals help sports betting operators enhance brand outreach on a larger scale.

“Through these collaborations, sports betting operators can utilize on-air talent to promote their products and insights both through traditional and social media outreach. Additionally, these deals allow operators to reach unique audiences who might not have been accessible otherwise. DraftKings’ deal with Meadowlark Media is an example of this connection. By becoming the official distributor of The Dan Le Batard Show with Stugotz and the Le Batard & Friends Network, DraftKings gains a new channel to feature its odds, betting trends and general sportsbook, and daily fantasy information.”

Does this all mean that we’ll reach a nexus point when sports fans actively seek out betting content alongside broadcasts of their favorite teams or games?

“I think we have reached that point,” says Angiolet. Since the legalization of sports betting has expanded, partnerships and relationships are formed rapidly, and right now, everyone is working hard within these relationships to find what resonates with customers.

Financial terms of the deal were not disclosed, but it was confirmed that Fantini Research will continue to operate under the Fantini Research brand and run as a separate division of Eilers & Krejcik Gaming.  

Ashley Diem will assume the role of executive editor and publisher of Fantini Research and manage the day-to-day operations, while founder Frank Fantini will remain in a consulting capacity and assist in the integration of Fantini Research. 

Fantini and Eilers will also continue to co-publish the Eilers-Fantini Slot Survey and Eilers-Fantini Game Performance reports.

Founded in 2000, Fantini Research counts Fantini’s Gaming Report, Public Policy Review, National Revenue Report and Sports Betting & iCasino Revenue Report among its publications. 

“We are very excited about the opportunity to add Fantini Research publications as well as the company’s virtual trade show to the list of services we can provide to our customers,” Eilers & Krejcik Gaming principal Todd Eilers said.  

“We have been partnered with Fantini for over 10 years and we have been a consumer of their reports for over 20 years. Frank Fantini has assembled an outstanding team that is truly dedicated to covering the gaming industry better than any other news outlet,” said Todd Eilers.

Frank Fantini added: “We are equally excited to have achieved this transaction with Eilers & Krejcik Gaming. Todd has proven to be an excellent businessman as well as an analyst and consultant. 

“This sale is both a great opportunity for our team members and assures the continuation of the outstanding services that Fantini Research has provided to its target market of investors and C-suite executives.”

In his new role, Lee will oversee PointsBet’s DEI-related efforts and initiatives, leading the operator’s DEI Committee and heading up a long-term strategic approach toward the business becoming more diverse and inclusive.

Lee joins PointsBet after a spell as assistant vice president of DEI at Colorado College, prior to which he spent seven years at TEKsystems, first as regional diversity manager for the west and northwest, then manager for business operations in Las Vegas, Nevada.

During his time at Fortune 500 company TEKsystems, Lee implemented a DEI plan for the business and its 7,500 employees, tailored to identify, retain, and promote top-performing people of colour throughout the organization.

His other roles include executive director for online at the Colorado Community College System, president and chief executive of the Colorado Black Chamber of Commerce, and assistant to the president and founder of the centre for educational access and opportunity at Suffolk University.

Lee also spent six years serving in a number of roles at the University of Nebraska-Lincoln.

“We are absolutely delighted to have Eric’s wealth of experience on board as we continue to strive toward a more diverse organization and workplace culture,” PointsBet chief of people Rachelle Carpenter said. 

“I have no doubt that his efforts will help push us forward as a brand and culture to ensure we offer the best employee experience and a strong sense of inclusion and belonging here at PointsBet.

“I look forward to Eric spearheading our DEI efforts and the positive ramifications it will bring to our teams and customers around the world.”