Ex-politician Pechtold named new Dutch lottery board chairman

Pechtold, who is currently serving as general director at the central bureau for driving licenses, takes on the role. Prior to that position, he had a long political career, including serving as Parliamentary Leader from 2006 to 2018.

He succeeds Jan Loorbach in the role after his time in office expired.

Pechtold said: “It is an honor to be able to contribute to the future of the largest socially oriented, pre-Dutch gaming organization. 

“Netherlands Lottery has proven its position in the lottery market. With just as much energy and confidence, the Netherlands Lottery will also become active in the online gambling market with a responsible offer. ”

Dutch Lottery CEO Niels Onkenhout added: “The board and the entire management of the Dutch Lottery are happy with the arrival of Alexander Pechtold. He is introduced to a healthy and future-oriented organization, and we look forward to continuing to build on our position in the gaming market with the Supervisory Board. ”

Zoo Kericho FC expelled from Kenyan Premier League for match fixing

The expulsion is effective immediately.

The investigation, which was conducted through FIFA’s Integrity Department, found evidence of match manipulation in the Kenyan Premier League by Zoo FC members between 2018 and 2020.

The Committee concluded that Zoo FC breached article 8 and article 18 of the FIFA Disciplinary Code, which outline club responsibility and prohibit the manipulation of matches and competitions.

This is the first time a person has been held liable by a FIFA judicial committee for match fixing by club members since amendments were applied to the 2019 FIFA Disciplinary Code.

Zoo FC has been ordered to contact FIFA within 30 days and put a match manipulation prevention plan in place. The club can decide to appeal the decision before the FIFA Appeal Committee.

Last month FIFA and the UN launched an integrity programme designed to combat match-fixing.

“Match-fixing is an issue that is very real and threatens the integrity and credibility of football in many countries around the world,” said Fifa president Gianni Infantino in a statement.

“…the Fifa Global Integrity Programme is another important step by Fifa to protect the integrity of football and will play an important role in educating and building capacity within member associations to help fight match-fixing at a local level.”

FIFA first partnered with the UN in December 2020 to encourage the football industry to speak out against match-fixing.

Why esports partnerships are good for betting operators

By Kenneth Williams

The technology sector is a precious market, and partnerships are the most effective way of raising brand awareness in esports. Several of the industry’s biggest names have undertaken such ventures, including Fun88, Parimatch, 1xBet, Vie.GG and more. These companies have paired up with esports teams, new sites and tournament hosts in the hope of becoming an iconic esports betting platform. But why do so many companies seem interested in the esports crowd? And are these partnerships truly the most effective way of garnering market share? 

Why operators should engage in esports partnerships

While already a multibillion-dollar industry, esports has plenty of room to grow. Gaming partnerships in 2021 are still practically early adopters, so solid partnerships could age well in the coming decade. 

Esports team sponsorships have already proven their value with the consumer electronics industry. Peripheral manufacturers such as Logitech, Razer and HyperX have valued competitive cameos for over a decade. Lifestyle brands like Nike and Puma were quick to jump on the bandwagon once esports chipped away at the mainstream.

While the potential value makes every effort worthwhile, marketing missteps can generate controversy instead of elevating your company in the eyes of esports fans. Mercedes-Benz’s first outing with Dota 2 quickly spiralled into a meme, and the stream chatroom will always provide instant negative feedback for any ad.

A partnership with an existing esports brand sidesteps many of the unique challenges that come with appealing to gamers. Multigame juggernauts like OG, Fnatic and Dignitas will always be more culturally aware than any marketing team. Leave the representation to them, and fans will appreciate your contributions to the scene.

Examples to follow

Several high-profile betting operators have forged successful relationships with organic esports companies. Cyprus-based sportsbook Parimatch has signed sponsorship agreements with both Virtus.Pro and Fnatic. UK-based hybrid site Fun88 has a similar arrangement with The International 8 and 9 champions OG. Both contracts feature plenty of prominent brand positioning and sponsored social media content. The latter is slightly more daring, but having an esports organisation to workshop ideas with is a significant advantage.

Other betting companies have gone directly to tournament organisers. The Electronic Sports League is the world’s biggest esports showrunner. It hosts both the premier ESL One series and dozens of smaller leagues, plus it technically runs all DreamHack events. 1xBet was very lucky to finalise its agreement in early April. While details about its plans continue to emerge, its direct line cuts through some potential branding conflicts. Other organisers like PGL, ONE, Beyond the Summit or Movistar Liga would be fantastic partners depending on where your sportsbook is headquartered.

Apollo bids for Tabcorp’s wagering and gaming businesses

It has also put forward an alternative proposal, to acquire only the wagering and media business only for $3.50bn. Both offers will now be assessed by the Australian operator’s board.

The proposal remains subject to a number of conditions including due diligence, financing, regulatory approval and consent from all relevant third parties.

In March, Tabcorp announced that it was to carry out a strategic review of its business, with the possibility of selling its wagering and media division.

The strategic review will look at the possibility of divesting the business to third party. It will also consider a potential de-merger of either the wagering and media segment, or the lotteries and keno division.

The review followed an announcement in February that it had received a number of “unsolicited approaches and proposals” to acquire its wagering and media arm, with Entain among those confirmed to have put forward an offer.

At the time, Tabcorp said that no firm bids had been made, nor was there any certainty that any transaction would take place.

When the review was announced, Tabcorp said the initial proposals put forward by interested parties valued the wagering and media arm at approximately $3.00bn, which its board said did not adequately value the segment.

Entain then put forward a revised AU$3.50bn bid for the wagering and media business, which it said was “compelling both in terms of the value it represents for Tabcorp shareholders in cash, and certainty of deliverability”.

Apollo has been increasingly active in the gambling sector in recent months, having first lodged a bid to acquire William Hill in September last year. Apollo eventually lost out to Caesars Entertainment and withdrew from the race in November

Also in November, Apollo brokered a deal to invest €500m in Sazka Group and KKCG, the investment body behind the pan-European lottery and gaming giant, and also agreed to acquire land-based operator Great Canadian Gaming Corporation for over CAD$3.3bn.

Just before the turn of the year, Apollo then struck a deal to purchase International Game Technology’s Italian B2C gaming machine, sports betting and online gaming businesses for €950m, via its Gamenet Group subsidiary.

Most notably, in March it acquired the subsidiaries that operate casino giant Las Vegas Sands’ US properties for US1.05bn in cash and $1.20bn in seller financing, through a loan credit and security agreement.

That transaction also saw real estate investment trust VICI Properties acquire Las Vegas Sands’ real estate in a $4.00bn deal, as the operator withdrew from the US market.

GiG powers launch of new Slotbox online casino

Built with GiG’s frontend framework, the online casino offers a range of gambling options to customers, with a dual registration function allowing users to play across all channels.

Slotbox also features a shared loyalty system, giving users the ability to earn online loyalty points and coins both when playing online and offline at Slotbox’s land-based casinos.

Additional features will be added to the new site over the coming months to allow for an uninterrupted player journey between retail and online sites.

Slotbox announced in October last year that it was to launch the site in partnership with GiG. 

“Everyone involved has worked hard to create an offering that will deliver a first-class gaming experience for our customers,” Slotbox director Conor O’Donnell said. “We are particularly excited about the roll out of the omnichannel features which will provide a seamless experience for our players.”

GiG chief executive Richard Brown added: “It’s always a proud moment for GiG to power the launch of a new brand, even more so when that launch is part of a partner’s digital transformation. 

“With the experience and expertise of the industry veterans of Slotbox combined with the innovation of GiG’s iGaming platform and omni-channel solution Slotbox delivers a top-class online casino, which is set to provide a market-leading seamless experience to its players.”

Yesterday, GiG announced its Q1 results, showing it made €18.3m (£15.8m/$21.9m) in revenue, up 64.3% year-on-year, thanks in part to record media revenue.

Zynga posts increase in gaming revenue as losses decline

Online gaming revenue, fueled by Zynga’s Toon BlastToy Blast and Harry Potter: Puzzles and Spells offerings, totaled at $557m, an increase of 61.7% year on year.

The addition of revenue from advertising and other revenue at $123.3m, a 107% increase compared to the first quarter of 2020, brings the total revenue for Q1 to $680.3m. This a 68.4% increase year-on-year. Due to this growth, Zynga has predicted that it will end 2021 with $2.7bn in revenue.

Read the full story on iGB North America.

Forest Green Rovers call for ban on gambling ads in football

The campaign was created by the Gambling With Lives charity, established to support those bereaved by gambling-related harm.

The Big Step aims to see the end of all gambling sponsorship and advertising in football, where currently there are thought to be 55 different gambling sponsorship or partnership deals with 44 football clubs in the top two divisions in England.

The campaign aims to tackle the issue through the delivery of community education and awareness programmes, in an attempt to bring the problem to light.

Big Step founder James Grimes said: “We’re delighted to have the support of Forest Green Rovers. This is a vital moment to secure meaningful gambling reform in the UK. As a recovering gambling addict and massive football fan, I’m passionate about ensuring the game is part of the solution to gambling harms.

“Our outdated gambling laws need to change, especially with the exponential rise of online gambling.  Sponsorship of sporting events by tobacco companies is banned and we believe gambling should be the same. To be truly effective, shirt sponsorship, stadium promotions and other branding should not be visible during matches.”

The desire to end gambling advertising extends beyond football; Mayor of London Sadiq Khan pledged to ban gambling ads on the London Underground if re-elected, and the Irish Labour Party recently introduced a bill to ban all gambling advertising.

Forest Green Rovers chairman Dale Vince OBE added: “It’s like gambling has taken over football.  If you watch a game on TV you are inundated with ads – gambling logos are on almost half of Premier League shirts, and constantly flash up on pitch side boards. For me, the fun already stopped.  This is an abuse of football and of football fans.” 

Everi returns to profit as revenue reaches record $139.1m in first quarter

Consolidated revenue for the three months to March 31 was 33.0% up from $113.3m in the first quarter of last year, during which Everi was heavily impacted by the novel coronavirus (Covid-19).

For longer-term reference, Everi also provided comparisons between Q1 of the current year and in 2019, before the pandemic. Revenue was up 12.4% from $123.8m in Q1 of 2019.

Gaming revenue in Q1 of this year amounted to $76.1m, which was up 32.1% year-on-year. Gaming operations accounted for $58.1m of overall gaming revenue, a record for the sub-segment, with $2.4m attributed to digital.

The other $18.0m in gaming revenue came from gaming equipment and systems, with Everi having sold 943 units during the opening quarter of the year.

Revenue from the financial technology solutions segment reached $63.0m, up 12.5% from $56.0m in Q1 of last year. Breaking this down, $38.7m was attributed to financial access services, $17.7m to software and other sources, and $7.0m from hardware.

Read the full story on iGB North America.

Star domestic revenue up 35%, but still below 2019, in first four months of 2021

Over the four-month-period, Star’s domestic revenue was up 35% from the same period in 2020, though this period of 2020 included closures of Star’s properties because of the novel coronavirus (Covid-19).

Its domestic gaming revenue, meanwhile, was up 37%.

When compared to the same period in 2019, with properties fully open, revenue was down 12%, while gaming revenue was down 10%.

Slot revenue, however, is 3% above 2019 levels. 

Looking at individual properties, domestic revenue from The Star Gold Coast in Queensland was also above 2019 levels, by 11%, while in Brisbane, domestic revenue was up by 3%, but in Sydney, domestic revenue was down 24%. The operator said the decline in Sydney was related to “more onerous constraints on the operations of the property”, with the property limited to a capacity of 1,800 for all of January until this was eased in mid-February.

Star did not reveal how its overall revenue compared to 2019 or 2020, but noted that international VIP revenue was “negligible” due to border restrictions. In FY2019, the last year before the impact of Covid-19, VIP revenue made up 23.3% of total revenue at $586.0m.

First lessons in slots: Lessons #4 to #6

Lesson #4: Sitting with mathematicians

During my three years working for Playtech, I was placed in the mathematicians’ room. I heard them solve three years’ worth of problems on features for more than 80 slot games. I learned how math works, not just from an overview, but digging deep into every problem. 

That allowed me to get the true basics of how the cogwheels work behind the game itself. Understanding the most basic cogwheels allowed me to invent features I couldn’t in other ways, to explain things to mathematicians later on in my career (although I’m not one) about how things could be done, and to help them when they’re stuck.

That also allowed me to explain the cogwheels themselves to new companies that had no understanding at all of how slots work, and to even help out veteran companies that did not even know they lacked knowledge in one specific feature.

In any field – not just slots – it is invaluable to understand how the cogwheels work. Invaluable. 

Lesson #5: Rifts within companies

When I came in to work at my first client after working for Playtech and Playtika, they asked me for something simple. 

They were new to slots (real money) and wanted an overview of what features slots have. 

I prepared a big presentation and started giving them a review of common features. Within a few slides, the CEO and the CTO began an argument that would last through the next hour. 

The CEO wanted no fancy features at all, because that was his vision of the company: Simple, easy, fun games. The CTO wanted to slowly build up the repertoire of the company. 

After more than an hour I had not got through the first fifteen features.

Over the next year I found out that in spite of the basic crack within the company about what it represents, the CEO and CTO maneuvered the crack by having each one of them win slow wins over time to advance his own agenda. 

That is not a good way to build a company. Big cracks like this have to be dealt with.

Lesson #6: The Game where you can’t lose

Early in my career I invented a new concept of a game where every spin wins. Needless to say, most wins would be under the bet. That is how slots worked. A mathematician created the math, I hired a graphic designer, and it was done.

This was the game that made me see where the concept of ROE (Rate of Exhaustion) came to me. 

In a game where every spin wins, you would necessarily lose money less quickly than in other games. The overall RTP was around 97% if I remember correctly, but the player would lose the money so slowly in the first drafts of the math that it looked like the RTP far exceeded 100%. 

In Playtech and Playtika I could see clearly that players can tell if you add or subtract 0.5% to the RTP. 

What I realized now was that the players notice the Rate of Exhaustion and not the RTP. A lower RTP on the same game supposedly means you lose your money faster. A higher RTP means you lose your money slower, on the whole. 

But you could have low RTP games with high ROE numbers that feel like they have RTP that’s over 100%. 

From that point on I researched the average ROE for good games. Then I could even decrease the RTP while increasing the win frequency and keeping the ROE the same. The casino makes money from the ROE, not the RTP and the players enjoy the ROE thinking it’s the RTP. 

Guy Hasson worked for Playtech for three years before becoming Playtika’s content manager, responsible for the content of Slotomania and Caesars Casino. He is now a social slot consultant, specialising in game popularity.