Esports as part of the sporting ecosystem

While esports may offer bookmakers access to new customers and potentially lucrative revenue streams, it also plays an increasingly important role in the traditional sports ecosystem.

The Eagles aim to leverage this opportunity with its partner, tapping into a broader range of fans across multiple markets.

In this video, Catherine Carlson, the franchise’s senior vice president of revenue and strategy, joins Esports Entertainment CEO Grant Johnson to discuss how this role develops going forward. 

Welcome to the ICE 365 US Sports Betting series

Start watching the series now

On(line) today: US Sports Betting

The ICE 365 content series continues with a focus on the US sports betting sector, providing analysis, opinions and insights from key figures across the market.

This features exclusive videos, including the launch of the regulatory round-up series, deep-dive analysis pieces and discussions bringing together a host of industry veterans.

Start watching the US Sports Betting series now.

Series highlights:

WATCH

  • DraftKings chief executive Jason Robins discusses the progress of legal sports betting in the US, the operator’s upcoming platform migration, and the role daily fantasy has to play as real-money betting proliferates.
  • A panel of industry experts from theScore, Catena Media and Yahoo Sports/Verizon Media talk about the early-stage evolution of sportsbook marketing in the webinar The evolution of US sportsbook marketing.
  • The regulatory round-up brings together regulators from across the US to share their perspectives on what works, what needs to be improved, and what needs to happen to ensure their markets can thrive in the long term. The first three-part series incorporates commentary from early adopters Iowa, Mississippi, New Jersey and Pennsylvania.
  • The regulatory round-up continues with states that just have launched legal wagering, such as Colorado and Michigan.
  • In the last part of the round-up series, we speak to legislators in New York and Louisiana, where expansion efforts are underway.

READ

  • The path to profitability series comprises analyses of marketing, product and new verticals to offer insights into how the US market evolves from its current focus on acquisition to a more profitable proposition for operators.

LEARN

Watch the full US Sports Betting series now.

What is the ICE 365 content series?
In-depth analysis, insight and exclusive content

The series is a collection of multimedia content broken into themes that combine elements of iGB’s analysis, data and webinars with Clarion Gaming’s industry connections, events and virtual Ampersand speakeasies.

Running throughout 2021, each series will take a key vertical, topic or subset of the global gaming sector and provide insights across a variety of formats, including:

·       Reports
·       White papers
·       Interviews
·       Exclusive data dashboards
·       Videos & webinars
·       Live discussions
·       Curated networking sessions
·       Pitch ICE

Previous series:

Tech FuturesThis features video, insight pieces, features and webinars, all nicely rounded off with our Tech Futures survey & report. 

Upcoming series:

EU Sports Betting series, 29 March

In Europe, a tricky regulatory situation is forcing the industry to innovate to engage and retain customers, while keeping players safe from harm.

Tribal Gaming series, April

The focus then shifts back to the US in April, with an exploration of the tribal gaming market. Native American gaming operations account for around half of all gaming revenue on the continent, and the Tribal Gaming series examines the role of these operators in an evolving and expanding market.

Fifa and UN launch integrity programme to combat match-fixing

The Fifa Global Integrity Programme is designed to improve education and build integrity capacity within all 211 Fifa member associations, by sharing knowledge and resources with integrity officers.

Fifa said the core objective of the initiative is to establish sustainable integrity and anti-corruption initiatives at local level, which each of its confederations to benefit from a series of three-module virtual workshop focused on integrity.

“Match-fixing is an issue that is very real and threatens the integrity and credibility of football in many countries around the world,” Fifa president Gianni Infantino said.

“Working in close collaboration with experts at the UNODC and alongside other ongoing efforts that Fifa is taking, the Fifa Global Integrity Programme is another important step by Fifa to protect the integrity of football and will play an important role in educating and building capacity within member associations to help fight match-fixing at a local level.”

To support the programme, Fifa will also launch an Integrity Officers Community Platform, a community-driven online platform dedicated to integrity officers across all member associations and confederations worldwide.

Fifa said the confidential platform will bring together a global network of integrity officers to share their experience and exchange best practice related to preventing and fighting match manipulation and promoting integrity.

The launch of the new initiative comes after Fifa and the UNODC in December of last year announced plans for a new campaign encouraging the football industry to speak out on match-fixing.

The partnership focuses around Fifa’s confidential reporting platforms, with the aim of encouraging players, coaches and officials to recognise, resist and report match-fixing.

Delaware igaming revenue rockets 131.2% in February

Revenue reached $751,291 (£543,644/€629,572) in February, up from $324,958 in the same month in 2020 and also marginally higher than the $738,525 posted in January this year.

Video lottery games remained by far the primary source of income for operators, with revenue from these games amounting to $597,413.

Table games revenue totalled $114,685 for the month, while poker rake and fees revenue reached $39,194 during the month.

Player spending stood at $21.9m, an increase of 121.1% on February 2020 and also higher than the $21.1m spent in the opening month of the current year.

Consumers spent $14.9m on video lottery games and $7.0m on table games, winning a total of $21.2m in the process.

Read the full story on iGB North America.

Evolution launches live casino with Canadian lotteries

CBN will now offer the lotteries it operates or supports online the option to offer online live casino games, subject to local regulations.

Content such as Crazy Time, Mega Ball and Lightning Roulette will be available to play across smartphone, tablet and desktop.

Aside from providing systems and management services to government lottery and charitable gaming operations, CBN has supplied the Bank of Canada with Canada’s bank notes since 1935.

“We feel sure that Evolution’s rich and varied mixed of online casino and entertainment-style games will be very popular indeed with our many millions of lottery players,” CBN chief financial officer and president of lottery systems, Craig Bascombe, said.

Read the full story on iGB North America.

Kindred offers Gamban blocking software in US

Gamban software works as a self-exclusion tool for online gambling, allowing players to prevent access to any gambling site on individual devices.

The two businesses have a working relationship that stretches as far back as 2017, as the software is already available to all Unibet customers in Europe and Australia.

Read the full story on iGB North America.

Asia Pioneer Entertainment issues profit warning

The expected loss is compared to a loss before tax of HK$1.7m for the year ended 31 December 2019, and reflects a decrease in the supplier’s revenue from around HK$82.0m to HK$40.5m year-on-year.

The supplier’s gross profit has decreased by approximately 63%, from HK$28.6m to HK$10.5m for the year.

APE’s board of directors said that the expected loss, and decreases in revenue and gross profit, were mainly attributable to the termination of two of the its finance lease agreements in 2020, and the ongoing impact of the novel coronavirus (Covid-19) pandemic.

Termination of the two finance lease agreements on 21 May caused a one-off impairment cost of approximately HK$22.9m.

The closure of land-based casinos as a result of the Covid-19 pandemic, meanwhile, has led to weaker demand for technical sales and distribution of electronic gaming equipment.

Revenue from technical sales and distribution of electronic gaming equipment, consulting and technical services, and repair services, are expected to decrease by 51%, 42% and 61% respectively.

The board stated that the one-off impairment loss will not affect the supplier’s long-term financial stability.

For 2020, it expects to record positive net operating cash flow of HK$800,000, compared to a negative net operating cash flow of HK$2.7m.

It said the expected increase in operating cash flow is mainly attributable to better management of trade receivables.

The cash and cash equivalent of the company is also expected to increase by around 11%, from approximately HK$43.6m to HK$38.2m.

Results published in January showed that gross gambling revenue (GGR) in Macau was down close to 80% in 2020, as the region suffered enforced closures and travel restrictions as a result of the pandemic.

Playing by the rules: Why regulators regulate

By Susan Hensel

“If we want our regulators to do better, we have to embrace a simple idea: regulation isn’t an obstacle to thriving free markets; it’s a vital part of them.”

James Surowiecki, Business and Financial Journalist

The gaming industry is subject to a vast array of rules and faces a daily challenge to comply with a maze of varied, often duplicative, and sometimes conflicting regulatory requirements. 

Appreciating the scope of this reality, especially for those gaming companies that have a presence in markets spanning the globe, is one of the take-aways from my time as president of the International Association of Gaming Regulators (IAGR) – a position I held for two terms.

Beyond the laws that authorise gambling, there are jurisdiction specific regulations that determine who, what, and where gaming operators and their equipment are allowed to set-up shop and conduct business. 

Susan Hensel
Susan Hensel

And once operational, those regulations set forth how businesses are able to proceed.  Back when we had such things as in-person conferences, there were numerous panel discussions about how all these rules might be harmonised and simplified for the sake of the regulator and the regulated.  Those discussions often never made it past the talking stage, leaving us with disparate regulatory models across the many gambling jurisdictions.

At IAGR, we encouraged our members to use the multi-jurisdictional personal history form and another application that was set in motion during my IAGR presidency – the multi-jurisdictional business form.  Still, beyond these applications, there is not a lot of cross-jurisdictional, common-rule adoption.  The calls for harmonisation have quieted of late as US gaming regulators have been distracted by the introduction of sports wagering and regulators worldwide are focusing on a range of regulatory issues from pandemic recovery to gambling harm.  

It is against this backdrop that I submit this article to reflect on just why it is that regulators regulate. 

What prompts all those rules and such scrutiny of an industry that has been around it seems forever even if it is today taking on new twists in the form of expanding verticals?  

There is one reason for gaming regulation and it is at the core of every decision regulators make. 

The goal is not to cause the industry headaches or create a duplication of effort across jurisdictional lines or see who can be made to submit a record number of personal history disclosure forms. 

The goal is in fact a simple one – it is to create a sustainable industry.  This is at the heart of gaming regulation and it is important to periodically remind ourselves that it is sustainability that defines our mission and drives the requirements with which we must comply.  

Without a sustainable industry, gaming companies would be unwilling to make massive investments in brick and mortar operations or employ the large number of employees needed to operate these facilities, and our online gaming companies would not create the necessary and sometimes redundant technological infrastructures that define our digital markets.

Without confidence that gaming is sustainable, there is no point to governments banking on tax revenue, or job creation or having faith a resort casino will attract tourists and their dollars. 

Even though gaming regulators do not necessarily act in harmony on the details of how they do things, they do all work to promote the same fundamentals.  As gaming as an industry grows around the world, the common underpinnings of regulation remain constant.  These fall within five general areas.

First, regulators are concerned with operator suitability.  What do we mean by this?  As I tell my Gaming Law and Regulation students at my alma mater, Widener University Commonwealth Law School, it is all about protecting the gaming brand.  Regulators ensure suitability by seeking to prevent people with shady backgrounds from being involved in gaming.  The fact is that gaming has at times operated in the shadows of illegality.  By ensuring that operators have clean backgrounds, regulators help to repudiate the old negative stereotypes.

Suitability is based on the theory that the best predictor of future behaviour is past behaviour.  If a company’s owners, officers and directors have reputations for acting with character, honesty, and integrity in the past, they are more likely to demonstrate those traits in the future. 

That the suitability effort has succeeded is evidenced by the substantial public acceptance of gaming as a legitimate industry throughout much of the United States. 

Fewer than five decades ago casino gaming was only legal in Nevada.  Today it exists in a great many states.

The second area regulators need to address is that gaming operations are governed by strong internal controls.  The internal control development, approval and implementation process can be complex, but it provides critical protections against behaviour that can range from incompetent to criminal.  

When something goes wrong in a casino environment, one of the first questions asked is whether internal control procedures were followed?  Did someone leave the property with a key?  Were access controls violated?  Were the chain of command and the segregation of duties respected? 

Most problems that occur can be traced to a breakdown in compliance with internal control procedures. A strong commitment to sound internal controls provides the bedrock for operators to cultivate a culture of compliance – and this is the key towards developing a sustainable gaming model.

The third priority of gaming regulation is to ensure the games operate with a high level of integrity.  Random number generators must be tested to ensure they actually generate random outcomes, dice must be properly machined and balanced, and decks must have the right number of cards.  Players have to trust the games they are playing or they will not continue to play.  One argument advanced for legalising gambling is to put a stop to the black market because players have no one to call if the games are unfair.   

With legalised sports betting making its way around the world, there are concerns about insider information impacting outcomes, questions about the integrity of officiating and bettor uncertainty about promotional terms and conditions.  These examples of potential integrity breaches must be positively addressed so the public understands it is getting a fair shake. For without acceptance by the public, operations will not be sustainable.  

The fourth area of regulatory focus is on making sure all taxes and fees are appropriately accounted for and paid.  In many places, gaming is an illegal activity unless it is specifically authorised. 

In exchange for granting companies the privilege of offering gambling, a jurisdiction’s citizens want something in return.  The price is the appropriate payment of taxes and fees set by the jurisdiction.  Operators that obtain a privileged license have cleared a substantial barrier to market entry not available to just anyone and accurate tax compliance along with remitting required fees works to legitimise the existence of the operation in the eyes of the public.

Finally, all regulators share a concern for the protection of the vulnerable.  The industry should not target advertising at the underage nor should it offer social gaming aimed at training kids to become gamblers when they grow up.  Tools need to be available to help gamblers who recognise they have or are developing a problem.  These include user defined controls on deposit and betting limits, as well as time limitations, being built into the platforms.  Additional protections allow the customer to self-exclude from being allowed to gamble.  

The regulator, by ensuring that there are protections for the small percentage of the population who may suffer harm from the gaming experience, adds to the social and political acceptance of the industry, thereby working to ensure its viability for the long-term.

These are the basic principles that guide gaming regulators.  They are the building blocks to creating not just a successful jurisdictional gambling industry but also a successful global industry.  While we all may question why the industry is subjected to such a wide range of rules, it is worth recognising that regulation, for all its complications, is in fact aimed at achieving a single, harmonised goal and that is industry sustainability.  

Susan Hensel was named one of the ten most influential women in gaming by iGB in 2020.  She is the director of licensing for the Pennsylvania Gaming Control Board and is former two-term president of the International Association of Gaming Regulators. Susan, who is an attorney, has spoken around the world on gaming law and regulation. All opinions expressed are hers alone.

PointsBet to acquire betting supplier Banach Technology for $43m

Under the agreement, PointsBet will pay US$43.0m (£31.1m/€36.1m) to purchase Ireland-based Banach on a cash and debt-free basis, with 55% of this to be paid in cash and 45% in shares.

PointsBet also agreed to provide Banach with $4.0m in funding to assist with the conversion process of existing equity options, with this amount to be retained by PointsBet after the acquisition completes.

Subject to customary closing conditions, PointsBet said that it expects the deal to go through next month.

Founded by former Paddy Power employees Mark Hughes, Alex Zevenbergen, Rob Reck and Hadrien Lepretre, Banach provides proprietary risk management platforms and quantitative driven trading models for sportsbook operators.

Read the full story on iGB North America.