Focused on its business-to-consumer (B2C) activities, the new strategy will launch in the second quarter of the 2023 calendar year and, according to Webis, will have a “significant” impact on business.
The roll-out will follow a number of test marketing campaigns, with Webis non-executive chairman Denham Eke saying the group was particularly encouraged by the growth in its B2C division, where it experienced a consistent increase in the prior years’ levels of wagers placed.
