Sleeping giants: How casinos can disrupt the established igaming order

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The regulatory climate for igaming is becoming frostier across Europe. But as regulations tighten and recriminations mount, this could awaken a sleeping giant of the sector.

Land-based casinos have established relationships with local regulators and are used to operating in tightly controlled, highly taxed environments. And with a global pandemic still ongoing, is it time for these operators to make a concerted push into the digital space?

This panel discussion, sponsored by Gaming Innovation Group (GiG), brings together the operators that have expanded into omnichannel, those from the land-based sector with an interest in igaming, and the suppliers that can help brick-and-mortar businesses make that shift.

You will learn:
– The options for online expansion: Do you go it alone, or bring in the experts?
– Reputational considerations: Protecting your brand as its audience grows
– Safety first: Why safer gambling has to be embedded in your offering
– Best in class: The businesses that have successfully embraced omnichannel


Martin Collins, director of sales and business development, Gaming Innovation Group


Mads Birch, director of managed services, Gaming Innovation Group

Marcel Tobler, chief strategy officer, Stadtcasino Baden Group

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