The brand was founded in April 2021 by Carousel Group and lifestyle brand Maxim, supported by a $50m investment commitment from the xSigma subsidiary of Chinese engineering business ZK International. It then launched in Colorado – its first US state – in September of that year.
Now, the brand has announced that Indiana and Iowa are set to be the next two states in which it will go live.
“Indiana and Iowa represent a prime opportunity for MaximBet to bring its world-class sportsbook and unparalleled real-life experiences to two of the most passionate sports markets in the country,” Daniel Graetzer, CEO of MaximBet, said.
Graetzer added that MaximBet customers would soon be able to experience the brand’s “kickoff parties” to announce its launch.
“Sports betting has been a boon for both states since 2019, but sports fans have never experienced anything like the MaximBet live parties, athlete and celebrity meet-and-greets, and in-person entertainment that MaximBet will bring to these two passionate sports states,” he said. “We can’t wait to show our new users in Indiana and Iowa what we have in store.”
The business has also secured market access deals in both Pennsylvania and Ohio, the latter of which has not yet launched legal sports betting.
MaximBet last year announced it would offer a wide-reaching Name/Image/Likeness (NIL) deal to all female NCAA college athletes in Colorado, though it has not announced whether the scheme will extend to these new states.