In the newly created role, Noifeld will assume responsibility for the oversight of the FanDuel online casino business.
Noifeld moves into the position after eight-and-a-half years with PokerStars, which is also owned by Flutter. He first served as director of product and innovation for the brand before going on to become managing director of casino.
Prior to this, Noifeld spent four-and-a-half years at 888 and also worked as a project manager at Comverse.
“Asaf brings deep experience building online casino businesses across the globe,” FanDuel president and chief executive Amy Howe said. “I am delighted to add him to our leadership team, as he has extensive knowledge in the space which will help grow our online casino business in North America.”
FanDuel operates its online casino in New Jersey, Pennsylvania, Michigan, West Virginia and Ontario in Canada, while it also runs the Stardust Casino brand in New Jersey and the Mohegan Sun Casino brand in Connecticut.