Dabble said the acquisition forms part of its ongoing growth strategy, with Moneyball users gaining access to Dabble’s products and social network to improve their social betting experience.
Utilising social media elements similar to social brands Twitter, WhatsApp and TikTok, Dabble provides a platform to players who enjoy a more inclusive and engaging betting experience.
Products available to Moneyball customers include Copy Bet, the Banter Channel, Activity Feed and premium features such as access to Sky Racing within the platform.
“Our offering as an inclusive, social and engaging betting experience is undoubtedly unique to the Australian wagering market. We are excited by the growth of the Dabble community that this acquisition will deliver,” Dabble chief executive Tom Rundle said.
“With many of Moneyball’s customers already familiar with the community-based element of wagering via their strong daily fantasy sports background, we believe there is a tremendous alignment that will appeal to these customers and make our community stronger.”
The deal comes after Australian gaming group Tabcorp in October agreed to acquire a 20% equity interest in Dabble Sports for AU$33.0m.
Founded in 2020, Dabble has over 150,000 customers and offers users a socialised betting experience. In June 2022, the business reported $47.0m in annualised revenue.