An initial complaint was filed to Facebook as a result of the advertisement. However, when this was not addressed, King’s Resort owner Leon Tsoukernik filed a lawsuit claiming CZK 500,000,000 (£16.6m/€19.6m/$23.1m) worth of damages in April.
In a win for King’s Resort, a court in Prague has ruled that the Czech courts have jurisdiction to handle the case. Generally, most lawsuits against Facebook are managed in their headquarters in Ireland.
In addition, the false advertisement did not include a reference to gambling addiction prevention. It is a requirement for all Czech casinos to include such references on their advertisements and online homepages.