The group has developed its “The next big move is yours” campaign to promote its online gaming, sports betting and online casino services.
Developed by the Italia agency, the campaign will broadcast six spots related to its offering via television and social networks. The campaign begins this month and will continue throughout the year.
Codere said the ads recreate different everyday situations, such as at a bus stop, where players share the excitement of playing games.
Alberto Telias, chief marketing officer of Codere Online, said: “With the launch of this campaign, we continue to strengthen the Codere brand in the region and develop content, experiences and products that, together with the main soccer teams, bring us closer to the local customer.”
Codere Online began operating in the City of Buenos Aires in December 2021 after obtaining an initial five-year licence granted by Lotería de la Ciudad de Buenos Aires (LOTBA), the gaming regulator of the City of Buenos Aires. Codere Online is also operational in the Latin American markets of Mexico, Colombia and Panama.
The business has signed a series of strategic alliances with the main football teams in the region, including the sponsorship of Real Madrid CF for Latin America and the sponsorship of Club Atlético River Plate in Argentina.
Argentina allows for gambling to be legalised on a state-by-state basis, with the City of Buenos Aires allowing operators to launch late last year.
Codere Online was previously a subsidiary of Codere but was spun off in 2021.