SuperBowl LVI takes place on 13 February 2022, and Caesars has enlisted the help of comedian JB Smoove, actress Halle Berry, and American Football’s iconic Manning family for its “Caesar and Cleo” advertising campaign.
In addition to a 30 second slot in the second quarter of the match, Caesars will premiere two additional spots during the weekend. An advertisement featuring Berry will run during the Puppy Bowl, while the Mannings will feature in the company’s responsible gaming message.
Caesars Digital chief marketing officer Sharon Otterman said: “Caesar is ready for his Super Bowl LVI debut alongside Cleo and the ultimate football family, the Mannings.
“We’re an entertainment company first and foremost, but we are also storytellers, and this commercial gives us the unique opportunity to highlight family, fun, and football on the world’s biggest stage.
“We’re excited to debut the next episode of our iconic campaign and hope it will be the topic of conversation on Monday after the game.”
Caesars Sportsbook has also launched its prop betting offering for the match, giving customers “an unprecedented chance to bet on unique outcomes for Super Bowl LVI”. Caesars Sportsbook is currently live in 22 states, most recently launching in Louisiana.
“The Super Bowl is all about super-serving fans and sports bettors of all types,” added Ken Fuchs, head of sports at Caesars Digital. “In addition to taking the biggest bets on the biggest markets, Caesars has been a trendsetter in creating props that resonate and generate a lot of fun for bettors.
“There’s a little something for everybody, including live props during the game, and we look forward to seeing a great matchup play out.”