The Caesars Sportsbook was already active in Illinois, but will now relaunch using its own Liberty platform, acquired when the business bought William Hill, with consumers able to download the app and place bets from anywhere in the state.
This is now possible after the state on 5 March implemented new laws that permanently removed a requirement for players to register in-person at a land-based casino in order to place bets on a mobile app.
Illinois Governor J.B. Pritzker signed HB 3136 into law in December after the in-person rule was temporarily relaxed during the novel coronavirus (Covid-19) pandemic, allowing players to register online while retail venues were closed.
However, the requirement was re-introduced in the state in April 2021 as retail facilities began to re-open following restrictions being lifted.
“We’re pleased to launch our best mobile sports wagering product and to reach more sports fans in Illinois,” Caesars Digital co-president Chris Holdren said. “This is an important step for us as we continue to expand our offering of best-in-class rewards for sports fans across the state.”
The app will be integrated with the Caesars Rewards customer loyalty program, where users can accredit Tier Credits and Reward Credits on every bet they place. These can be used to unlock bonus cash in the app and exclusive opportunities at Caesars destinations, including at locations across Illinois.
Caesars Sportsbook is active in 22 states and jurisdictions across the, 16 of which are mobile sports betting.
Earlier this week, BetMGM also launched its mobile sports betting app in Illinois.