Norder will assume responsibility for all commercial strategies for BGaming, working as part of a larger team to increase the developer’s presence in local markets and expand into new regions around the world.
An experienced industry executive, Norder was most recently chief commercial officer at QTech Games, where he oversaw its expansion across Asia and into new markets.
Norder also worked in a number of senior positions for igaming businesses such as Evolution Gaming, Tain, NYX and SG Digital.
“I am excited to apply my knowledge and experience to BGaming,” Norder said. “Our priority will be to establish trust and foster strong relationships with the company’s partners.
“Our goal is to introduce the necessary tools to increase consumer interest, strengthen player retention for businesses, and continue to shape the future of the gambling industry.”
BGaming chief executive Marina Ostrovtsova added: “We will benefit from Ulf’s expertise as we continue growing our business and expanding our reach globally. Asia will be a big focus, utilising Ulf’s experience there, but so too will regulated markets like Greece, Bulgaria, Georgia, Slovakia and Spain.”