Under the agreement, the new entity will be called Betsperts Media and Technology Group and form what Betsperts described as the largest social media platform dedicated to sports betting and fantasy sport in the world.
The acquisition will double the number of staff in the Betsperts business, with Fantasy Life App co-founder Matthew Berry to become a board member and a minority shareholder in Betsperts.
Following the closing of the acquisition, Betsperts will now undertake a multi-million-dollar Series A funding round, with proceeds to fund growth strategies including brining in new talent, adding more content and user acquisition, and making advancements in technology.
“The future of sports betting is stronger social connectivity between bettors and we are leading the way in building the destinations for communities,” Betsperts chief executive Reid Rooney said.