BetMakers scores new tote contract in Norway

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Under the 10-year deal, BetMakers’ Global Tote subsidiary will provide its Global Tote Quantum engine as part of a solution to replace Norsk Rikstoto’s current pari-mutuel betting system

The agreement will cover Norsk Rikstoto’s existing web, mobile and terminal platforms, with the system to be hosted from Global Tote’s AWS computing environment with operations services from Global Tote’s purpose-built centres in Europe and the US.

Founded in 1982 and based in Oslo, Norsk Rikstoto is Norway’s sole purveyor of betting on horse racing. 

The deal will seek to build on Norsk Rikstoto’s position and better place the operator, as well as develop Norway racing as a global wagering product

This is expected to include expanding international commingling opportunities, increasing turnover and revenue by importing international content for wagering customers in Norway, as well as exporting Norwegian racing and betting products to global markets. 

“The betting system is Norsk Rikstoto’s most central and critical component, so its replacement had to offer a sophisticated technological and service solution with a powerful core platform from which to deliver an engaging responsible gaming experience to our customers,” Norsk Rikstoto director of gaming services and chief information officer Christofer Moestue Huseby said.

“Global Tote’s stature in the racing and betting industries is well established, its technologies and services are advanced, and we believe its integration capabilities will allow Norsk Rikstoto to integrate the new betting system with our existing web, mobile and terminal platforms.”

BetMakers chief executive Todd Buckingham added: “Further to this new Norway deal expanding Global Tote’s footprint in Europe, we are particularly proud of the fact that, as a company, BetMakers now provides key tote betting services to three of the four Nordic countries that offer betting on racing. Global Tote is the chosen national tote services provider of the Nordics in Denmark, Finland and Norway. 

“Global Tote is also the national tote technology service provider in Turkey, and supports key racetracks across Spain, Cyprus, Ireland and the UK. 

“Global Tote is committed to innovating with technologically-advanced systems supported by top-tier services and investing in pool betting, while providing our partners with increased commingling opportunities and access to new racing content.”

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