The department will explore new technologies and identify whether they can contribute to the Bet365 platform. The hub will collaborate with technology teams to establish ways in which processes can be integrated across its departments.
Platform Innovation will provide insight, guidance, tools and benchmarks. It will also connect people across the organisation and provide a space to experiment with new technologies and approaches.
The new hub will launch with a team of technology specialists recruited from both inside and outside of the Bet365 business.
“The strength of our product and the creativity of the people who engineer it, has ensured we’ve continued to lead the market,” head of Platform Innovation, Alan Reed, said.
“Looking forward, we want to take the next quantum leap. Doing so will require looking outward and exploring the new technologies and processes that exist outside of our purview.
“We’re looking for free thinkers who excel at solving real world problems. People who can approach technologies like the Metaverse, Bitcoin and ChatGPT without bias, pull them apart, and return with ideas on how they can disrupt our business.
“In addition to our internal and external recruitment, we will run a residency programme to immerse our people in a culture of innovation and determine how it can be driven into their departments.”