The deal will see Bally’s become the official sports betting partner for Phoenix Mercury for the next 15 years, beginning on 1 July 2021. Once the deal begins, Bally’s will have market access in Arizona, its 15th approved state.
The deal will also allow Bally’s to establish and host an online and mobile sportsbook in Arizona and promote its association with Phoenix Mercury, upon Phoenix Mercury’s receipt of a sports betting license from the Arizona Department of Gaming.
