BallyBet online sportsbook goes live with Colorado launch

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The move signals Bally’s latest foray into the  sports betting market, following the opening of a FanDuel-affiliated sportsbook in Atlantic City in March, but marks the first launch of its own online product.

Developed by Bet.Works – a sportsbook technology platform in the process of being acquired by Bally’s – BallyBet will contain betting options for major sports, social features and in-app parlay games.

Read the full story on iGB North America.

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